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ABC Irish Newspaper Circulation October 2018

October ABC’s were released earlier and there are no real surprises. The morning tabloids took a 3% hit on the month but the Sunday tabloids had a decent month. The Mail on Sunday gained 7% or 4,000 copies on the month. The people also managed to add 7% albeit 500 copies. Beneath all the numbers is the worrying underlying trend of the year on year difference. For the past five monthly sets of figures, the year on year difference has fallen into double digits. Again, it’s not time to sound the claxon and dive under the desks, but, however, it’s a figure that is worth watching. You can see from the accompanying chart that you have to go back some way to try and see when it last threatened the double digit zone. (the two spikes can be explained 1) the world cup 2) a decent month as it was August and comparing titles with bulks who didn’t the previous year!)   Title Oct-18 Sep-18 Oct-17 M/M Y/Y % M/M % Y/Y Daily Mirror 27,723 28,691 31,564 -968 -3,841 -3% -12% Daily Record 241 259 271 -18 -30 -7% -11% Irish Daily Star 43,425 45,017 47,892 -1,592 -4,467 -4% -9%…