trend
Print

ABC Irish Newspaper Circulation September 2018

It’s a pattern that is mirrored nearly year – a boost in August and a drift back to normality in September when the gloss has gone off the first few weeks of the soccer season. The morning market was down -4% this month back from a +4% increase in September. The composition, in this analysis, of the morning market is dominated by the tabloids, the cohort most susceptible to the goings on in the Premier League. The Sundays continued on the downward trajectory back -3% on the month – the Sunday Mirror and People having a bad month. Overall market down 3% on the month, 12% on the year. Title Sep-18 Aug-18 Sep-17 M/M Y/Y % M/M % Y/Y Daily Mirror 28,691 30,219 32,170 -1,528 -3,479 -5% -11% Daily Record 259 307 290 -48 -31 -16% -11% Irish Daily Star 45,017 46,559 49,782 -1,542 -4,765 -3% -10% The Sun 52,612 54,303 56,969 -1,691 -4,357 -3% -8% Tabloids 126,579 131,388 139,211 -4,809 -12,632 -4% -9% Daily Express 2,303 2,443 2,593 -140 -290 -6% -11% Irish Daily Mail 30,727 32,068 37,761 -1,341 -7,034 -4% -19% The Daily Telegraph 1,968 2,074 2,132 -106 -164 -5% -8% Financial Times 2,204 2,113 2,318 91 -114…