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Irish ABC Newspaper Circulation January-June 2018

The ABC’s for the first half of 2018 were released earlier today. It shows that the newspaper market had contracted by a further 7.1% over the year. The market annual rate of decline hasn’t been below -6% since 2009 and that’s a statistic that doesn’t need further commentary. The Morning market was down slightly more than the Sunday. The stark reality for the industry is that newspaper circulation has halved over the past decade alone. Market JJ 2018 JJ 2017 Diff ‘000 Diff % Total Sunday 577,937 621,119 -43,182 -7.0% Total Morning 384,618 418,958 -34,339 -8.2% Total Market* 2,939,714 3,194,145 -249,217 -7.8% Sunday Market The Sunday market now stands at 578,000 copies per day, a decrease of 43,000 on the same period in 2017. It represents a drop of 7.0% over the year and continues a worrying trend of year on year declines with no signs of any slowing (see the Sunday trend in the Annual Rate of Change chart below) and actually, the trend seems to have settled between 6% and 8% over the past five years. Publication JJ 2018 JJ 2017 Diff ‘000 Diff % Sunday Independent 176,580 185,080 -8,500 -4.6% Sunday World 130,083 143,503 -13,420 -9.4% Sunday…

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ABC Circulation July 2018

July ABC arrived today. A bad month for News UK where all of their titles (bar one) made the ‘top fallers’ list. The Sun on Sunday dropped 1,900, The Sun fell 1,400 and the Sunday Times lost 1,200. Each one of those titles carry and element of ‘bulks’ but their top line figures were not effected through any adjustment of their bulks as they remained the same as last month. However, perhaps they were testing the ‘price elasticity’ of their titles. Both Sun titles increased their cover prices in July. The Sun from €1.00 to €1.10 (+10%) and the Sun on Sunday from €1.00 €1.20 (+20%). Look at it from a revenue point of view. On given Sunday in June the Sun on Sunday would have taken circa €52,000 at the till. Taking the price rise and the reduction in sales into account, the Sun on Sunday would have taken €60,000 per week in July, an €8,000 increase (€64,000 verses €55,000 for The Sun). Outside that, little else to report. Morning Market down 13% and Sunday down 12% year on year. The Island of Ireland Report is published on Thursday and will show the bigger picture. Title July 18 June 18 June…

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Irish ABC Circulation August 2018

  Title Aug-18 Jun-18 Aug-17 M/M Y/Y % M/M % Y/Y Daily Mirror 30,219 29,054 33,559 1,165 -3,340 4% -10% Daily Record 307 302 355 5 -48 2% -14% Irish Daily Star 46,559 44,425 51,482 2,134 -4,923 5% -10% The Sun 54,303 53,441 58,459 862 -4,156 2% -7% Tabloids 131,388 127,222 143,855 4,166 -12,467 3% -9% Daily Express 2,443 2,384 2,558 59 -115 2% -4% Irish Daily Mail 32,068 30,200 41,526 1,868 -9,458 6% -23% The Daily Telegraph 2,074 2,041 2,205 33 -131 2% -6% Financial Times 2,113 2,132 2,171 -19 -58 -1% -3% The Guardian 2,077 2,016 2,263 61 -186 3% -8% The Times 6,955 6,993 10,456 -38 -3,501 -1% -33% Morning Market 179,118 172,988 205,034 6,130 -25,916 4% -13% Daily Star – Sunday 13,780 14,331 15,904 -551 -2,124 -4% -13% The Sun on Sunday 50,530 50,278 55,876 252 -5,346 1% -10% Sunday Mail 825 742 772 83 53 11% 7% Sunday Mirror 20,642 20,960 22,782 -318 -2,140 -2% -9% The People 7,596 7,887 8,583 -291 -987 -4% -11% Sunday Express 2,874 2,583 3,334 291 -460 11% -14% Sunday Post 345 363 557 -18 -212 -5% -38% The Mail on Sunday 58,802 60,822 79,551 -2,020 -20,749 -3% -26% The…