Irish ABC Newspaper Circulation January-June 2018

The ABC’s for the first half of 2018 were released earlier today. It shows that the newspaper market had contracted by a further 7.1% over the year. The market annual rate of decline hasn’t been below -6% since 2009 and that’s a statistic that doesn’t need further commentary. The Morning market was down slightly more than the Sunday. The stark reality for the industry is that newspaper circulation has halved over the past decade alone. Market JJ 2018 JJ 2017 Diff ‘000 Diff % Total Sunday 577,937 621,119 -43,182 -7.0% Total Morning 384,618 418,958 -34,339 -8.2% Total Market* 2,939,714 3,194,145 […]

ABC Circulation July 2018

July ABC arrived today. A bad month for News UK where all of their titles (bar one) made the ‘top fallers’ list. The Sun on Sunday dropped 1,900, The Sun fell 1,400 and the Sunday Times lost 1,200. Each one of those titles carry and element of ‘bulks’ but their top line figures were not effected through any adjustment of their bulks as they remained the same as last month. However, perhaps they were testing the ‘price elasticity’ of their titles. Both Sun titles increased their cover prices in July. The Sun from €1.00 to €1.10 (+10%) and the Sun on […]

Irish ABC Circulation August 2018

  Title Aug-18 Jun-18 Aug-17 M/M Y/Y % M/M % Y/Y Daily Mirror 30,219 29,054 33,559 1,165 -3,340 4% -10% Daily Record 307 302 355 5 -48 2% -14% Irish Daily Star 46,559 44,425 51,482 2,134 -4,923 5% -10% The Sun 54,303 53,441 58,459 862 -4,156 2% -7% Tabloids 131,388 127,222 143,855 4,166 -12,467 3% -9% Daily Express 2,443 2,384 2,558 59 -115 2% -4% Irish Daily Mail 32,068 30,200 41,526 1,868 -9,458 6% -23% The Daily Telegraph 2,074 2,041 2,205 33 -131 2% -6% Financial Times 2,113 2,132 2,171 -19 -58 -1% -3% The Guardian 2,077 2,016 2,263 61 […]