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Irish Newspaper Circulation May 2018

The May ABC indicates that it wasn’t the best month for the tabloids with an accumulated drop of nearly 5,000 copies – the Daily Star taking the brunt of that fall dropping 2,200 over the month. The Sun fell by 1,700 and the Mirror lost a paltry 900 copies in relative terms. The Irish Daily Mail lost 2,000 month on month (or 6%) however its sister paper, the Mail on Sunday, added 700 copies over the month and sans bulks it should be noted. Market down 1% on the month and 9% year on year. June figures are out next month giving us the Jan-June figures for the titles below. As it stands this month the average fall is tracking at -7%. Expect no surprises! Title May-18 Apr-18 May-17 M/M Y/Y % M/M % Y/Y Daily Mirror 29,483 30,450 34,792 -967 -5,309 -3% -15% Daily Record 265 267 296 -2 -31 -1% -10% Irish Daily Star 44,971 47,238 51,639 -2,267 -6,668 -5% -13% The Sun 55,866 57,627 56,806 -1,761 -940 -3% -2% Tabloids 130,585 135,582 143,533 -4,997 -12,948 -4% -9% Daily Express 2,330 2,316 2,544 14 -214 1% -8% Irish Daily Mail 30,725 32,714 41,065 -1,989 -10,340 -6% -25% The…