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ABC Irish Newspaper Circulation February 2018

The weather at the latter part of February possibly had a small adverse effect on a few of the numbers for February 2018. While the papers published (there are no exceptions in the certs) it’s impossible to know how many retail outlets the managed to get to. Interestingly the Sun and The Times were big faller’s month on month (-1770 and -2770 respectively) along with the Sunday Mirror (-2870). Conversely the Sundays had a decent month with the Sunday Times adding 1,800 and that includes a small reduction in their bulks standing at 5,700 last month. Sunday market steady month on month, daily back 3% on January. Title Feb-18 Jan-18 Feb-17 M/M Y/Y % M/M % Y/Y Daily Mirror 30,183 31,177 34,080 -994 -3,897 -3% -11% Daily Record 234 241 267 -7 -33 -3% -12% Irish Daily Star 47,401 46,372 50,718 1,029 -3,317 2% -7% The Sun 55,584 57,359 54,308 -1,775 1,276 -3% 2% Tabloids 133,402 135,149 139,373 -1,747 -5,971 -1% -4% Daily Express 2,351 2,377 2,486 -26 -135 -1% -5% Irish Daily Mail 32,241 32,439 39,768 -198 -7,527 -1% -19% The Daily Telegraph 1,912 2,003 2,136 -91 -224 -5% -10% Financial Times 2,274 2,367 2,314 -93 -40 -4% -2%…

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Project Ireland 2040 advertising

While the fingers are being pointed and denials of any wrongdoing abound concerning the Project Ireland 2040 advertising in both national and regional papers – there is one solution. There’s no need to set up a committee to investigate what happened when we already have an instrument to deal with this – the Advertising Standards Authority. They set-out, clearly, the rules governing the treatment of ‘advertorials’ in newspapers. Section 3.33 states ‘Advertorials should be clearly identified, should be distinguished from editorial matter and should comply with the Code’. Furthermore in a ruling against Irish Life and IN&M in 2016 where an advertorial was marked ‘Commercial Report’ the committee dealing with the complaint concluded ‘the Committee considered that the wording ‘Commercial Report’ had not clearly indicated that the material was advertising’. I’m sure that someone in one of the political parties is considering such a complaint.Full details here. And, as FF et al try and blame FG and their spin unit, spare a thought for the Newspaper advertising departments who let this happen! Any advertising staff worth their salt would know that this contravenes the Code and should have had it pulled/amended.