Print

ABC Newspaper Circulation November 2017

The penultimate ABC for 2017 has been released. Forecasting the outturn for the year as the exclusion of one month won’t make a huge difference at this point it looks as if the market will, again, decline between 7%/8% year on year. The titles examined here are a decent bellwether for the market as a whole, so when the full numbers are released in February for 2017 don’t be aghast at a 7% drop. In the mornings The Sun and The Irish Daily Mail show the biggest declines month on month at 3%. However, it’s more tinkering with their multiple copy sales that distorts their figures this month and the same would apply for The Times. In the Sunday market there is little to report there either. The Sunday tabloids were, in the main, all back month on month. Month on month the market is down 3%, year on year 6%. Title Nov-17 Oct-17 Nov-16 M/M Y/Y % M/M % Y/Y Daily Mirror 30,891 31,564 35,135 -673 -4,244 -2% -12% Daily Record 245 271 253 -26 -8 -10% -3% Irish Daily Star 47,349 47,892 49,200 -543 -1,851 -1% -4% The Sun 54,870 56,560 55,570 -1,690 -700 -3% -1% Tabloids 133,355…

Print

Newspaper Revenues and other numbers!

Here’s an interesting take on the circulation numbers. The ABC certificates split out the sales of each title on a Monday to Friday basis and then single out their Saturday sales (obviously just for the mornings). In the mornings it allows you to see uplift, if any, of a titles Saturday edition and overall it allows you to see how much revenue is being generated by the title. All the revenues are what would be generated ‘at the till’ and the figures are hard copy sales, old Skool! The numbers below are all based on November 2017 certificates and bulks have been excluded as they derive little or no revenue to the publishers. Some points of note: The most expensive paper on the newsstands is the Saturday edition of the Financial Times at €3.90. The Daily Star extracts the highest revenue of any title here at €18.6m per annum. The biggest Sunday is the Sunday Times at €10.8m. In the daily market the paper that gets the biggest uplift for their Saturday edition is The Guardian who see a near fourfold increase on their Monday to Friday edition sales. The FT nearly double they Saturday sale in comparison to the…