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ABC Newspaper Circulation August 2017

Nothing gives a shot to the arm to a tabloid than the start of the Premier League. Historically the effects are short lived, but a welcome respite to publishers. August saw the beginning of the soccer season across the water and the tabloids got a collective lift of 4% on July but were still down 3% year on year. The Daily Star marginally saw the biggest lift close to a 2,400 increase. In comparison the Daily Mirror only saw an increase of 362 copies. Turning to the Sunday papers: The Sun on Sunday had a good lift of nearly 2,500 copies. The Mail on Sunday increased by just over 2,000 as well in August. The Sunday Times increase by just over 600 on the previous month. The market was up by over 11,000 on the month but nearly level year on year. Title Aug-17 Jul-17 Aug-16 M/M Y/Y % M/M % Y/Y Daily Mirror 33,559 33,197 36,540 362 -2,981 1% -8% Daily Record 355 341 353 14 2 4% 1% Irish Daily Star 51,482 49,100 51,901 2,382 -419 5% -1% The Sun 58,459 56,140 59,813 2,319 -1,354 4% -2% Tabloids 143,855 138,778 148,607 5,077 -4,752 4% -3% Daily Express 2,558…