Print

Digital News Report 2017

The “Reuters Institute Digital News Report” was released last week with some very interesting results. The report covers ore than forty different countries researching the extent of media usage in that country and, more specifically, digital usage when it comes to sources of news. It’s a huge endeavour and the Institute very kindly gave me a copy of the raw data to fool around with. You can have a look at the broader results here. Below I’d looked at our own media and pulled out some data that I thought was of interest (each to their own!). The report makes a distinction between “online” and “offline” sources – and in places where a brand has a foot in either camp, we can look at the brand’s footprint. In terms of the ‘traditionalists’, the graphic below shows the reach of the offline media using metrics of last week and the past three days. Based on the three-day metric, RTE Television news has a reach of 38% followed by RTE radio of 21%. Sky has a reasonable representation at 21% followed by BBC news. The first print medium to grace the chart is the Irish Independent at 14%. The offline brands showed…