Print

ABC Newspaper Circulation August 2017

Nothing gives a shot to the arm to a tabloid than the start of the Premier League. Historically the effects are short lived, but a welcome respite to publishers. August saw the beginning of the soccer season across the water and the tabloids got a collective lift of 4% on July but were still down 3% year on year. The Daily Star marginally saw the biggest lift close to a 2,400 increase. In comparison the Daily Mirror only saw an increase of 362 copies. Turning to the Sunday papers: The Sun on Sunday had a good lift of nearly 2,500 copies. The Mail on Sunday increased by just over 2,000 as well in August. The Sunday Times increase by just over 600 on the previous month. The market was up by over 11,000 on the month but nearly level year on year. Title Aug-17 Jul-17 Aug-16 M/M Y/Y % M/M % Y/Y Daily Mirror 33,559 33,197 36,540 362 -2,981 1% -8% Daily Record 355 341 353 14 2 4% 1% Irish Daily Star 51,482 49,100 51,901 2,382 -419 5% -1% The Sun 58,459 56,140 59,813 2,319 -1,354 4% -2% Tabloids 143,855 138,778 148,607 5,077 -4,752 4% -3% Daily Express 2,558…

Print

Digital News Report 2017

The “Reuters Institute Digital News Report” was released last week with some very interesting results. The report covers ore than forty different countries researching the extent of media usage in that country and, more specifically, digital usage when it comes to sources of news. It’s a huge endeavour and the Institute very kindly gave me a copy of the raw data to fool around with. You can have a look at the broader results here. Below I’d looked at our own media and pulled out some data that I thought was of interest (each to their own!). The report makes a distinction between “online” and “offline” sources – and in places where a brand has a foot in either camp, we can look at the brand’s footprint. In terms of the ‘traditionalists’, the graphic below shows the reach of the offline media using metrics of last week and the past three days. Based on the three-day metric, RTE Television news has a reach of 38% followed by RTE radio of 21%. Sky has a reasonable representation at 21% followed by BBC news. The first print medium to grace the chart is the Irish Independent at 14%. The offline brands showed…