JNLR 2017Q2

  The quarterly JNLR radio research was released earlier and the first item of note is that the brakes look like they have been finally applied to the overall listenership of both National and Dublin listenership, national steady at 82% and Dublin at 75%. National Looking at the stations in the National picture, Today FM is the only station to show a percentage drop book on book – down one point to 10% their lowest figure to date. The rest of the stations remained very much as is/was.         Year On Year Book on Book Station 2017Q2 […]

ABC Irish Newspaper Circulation June 2017

June ABC’s and this brings us to the half way mark for 2017. For the monthly publishers their Jan-June 2017 figure are available (to calculate) but the full Island of Ireland report is not out until 17th of August. Some of the papers’ numbers look extreme (in percentage terms) but all have a logical explanation. As a block the tabloids are down 13% year on year, the decline can be attributed to The Sun’s decline of 20% – however this time last year The Sun and its Sunday sister were in the middle of a price promotion on the back […]

IAB 2016 Digital Ad Spending

There was an interesting report released by AIB Europe in late June where it showed the meteoric rise of digital spending across Europe in 2016. The topline was that digital spending in Europe grew by 12% in 2016 compared to 2015m with the market now worth €41.9 billion per annum. The big mover was “mobile display” which grew by 53% in the year and it accounts for 33% of the ‘display’ market. Across Europe the market loos in good shape except for spend on print and OOH. Looking towards home, the in the Republic of Ireland we spent €444 million […]