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Irish Newspaper Circulation July-Dec 2016 Island of Ireland Report

Probably the bellwether statistic of recent times is the rate of decline in circulation year on year. The Island of Ireland Report July-Dec 2016 shows that in the latter half of 2016 the Sunday and morning markets have reversed any small gains they had made in the last few years. You can clearly see from the graphic below that, whilst not setting the world alight, the most recent few reports show the market moving somewhat in the right direction and that the rate of decline was ‘improving’ or static at best. This report indicates that the market has fallen in 2016 and the rate of decline is back to where it was around 2012. Morning Publication JJ 2016 JJ 2015 Diff ‘000 Diff % Irish Independent 97,104 108,460 -11,356 -10.5% Irish Times 66,251 74,092 -7,841 -10.6% Examiner 30,090 32,648 -2,558 -7.8%           Daily Mirror 36,020 40,318 -4,298 -10.7% Irish Daily Star 51,200 55,408 -4,208 -7.6% The Sun 59,183 58,482 701 1.2% Tabloids 146,403 154,208 -7,806 -5.1%           Daily Express 2,573 2,627 -55 -2.1% Irish Daily Mail 42,077 46,019 -3,942 -8.6% Daily Telegraph 2,336 2,628 -292 -11.1% Financial Times 2,336 2,309 27 1.2%…

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January 2017 ABC Circulations

As the Island of Ireland report hit the desk today I’m going to limit the analysis on the January monthly ABC’s!   A few notables are The Sunday Mirror and People did badly on the year on year. The Sunday Times is up 1%  as is The Sun Title Jan-17 Jan-16 Dec-16 Y/Y M/M % Y/Y %M/M Daily Mirror 35,433 38,765 34,503 -3,332 930 -9% 3% Daily Record 257 263 258 -6 -1 -2% 0% Irish Daily Star 50,940 52,930 48,395 -1,990 2,545 -4% 5% The Sun 56,399 55,767 55,269 632 1,130 1% 2% Tabloids 143,029 147,725 138,425 -4,696 4,604 -3% 3% Daily Express 2,501 2,367 2,449 134 52 6% 2% Irish Daily Mail 44,930 50,224 42,990 -5,294 1,940 -11% 5%                 The Daily Telegraph 2,287 2,475 2,324 -188 -37 -8% -2% Financial Times 2,412 2,285 2,395 127 17 6% 1% The Guardian 2,165 2,342 2,416 -177 -251 -8% -10% The Times 2,533 2,495 2,659 38 -126 2% -5% Morning Market 199,857 209,913 193,658 -10,056 6,199 -5% 3%                 Daily Star – Sunday 14,819 14,465 13,993 354 826 2% 6% The Sun on Sunday 52,412 54,211…