any radio dublin
Radio

JNLR 2016Q4 National Listenership

The JNLR radio research has been released and it shows that 81% of the population tune into the radio every day. While that’s a healthy reach, given the fragmentation that’s seen in other media, there is an underlying downward trend apparent over the last few books. In 2009 the reach was a particularly healthy 87% indicating that, on average, it’s dropped about a point a year over the last seven years. I think that has to be seen in perspective to radios biggest geographic market, Dublin, where the decline is much more pronounced. It too was at 87% in ’09 but it has now fallen to a 76% reach, with a quiet rapid decline over the more recent few surveys. RTE1 still dominates the radio market with a commanding thirteen point lead on its nearest rival Today FM. RTE reaches 24% of the population every day or 880,000 listeners. That’s down 20,000 on the year and static on the last book.   Latest   Book on Book   Year on Year Station 2016Q4   2016Q3   +/- +/- Ch   2015Q4   +/- +/- Ch Any Radio 81% 2982   82% 2977   -1% 5 0%   83% 3001  …

dub overall
Radio

JNLR 2016Q4 Dublin Listenership

Overall Dublin listenership now stands at 76% or 795,000 people every day. This is down one percentage point on the previous book and four percentage points on the previous year. It’s the sixth successive fall in the Dublin market with no sign of a letup. The graphic below gives a good visual representation of what’s been happening over the past few books. Like the national scene, the market is dominated by RTE1 with a 28% reach and 299,000 listeners every day. That’s down 2% on the previous year and up marginally on the last book. Table: Dublin Reach   Latest   Book on Book   Year on Year   2016Q4   2016Q3   +/- +/- Ch   2015Q4   +/- +/- Ch Any Radio 795 76%   800 77%   -5 -1% -1%   823 80%   -28 -4% -3% RTE Radio 1 299 28%   297 28%   2 0% 1%   312 30%   -13 -2% -4% FM 104 169 16%   174 17%   -5 -1% -3%   186 18%   -17 -2% -9% Newstalk 149 14%   144 14%   5 0% 3%   165 16%   -16 -2% -10% Spin 1038 125 12%   133…

RTE1
Radio

JNLR 2016Q4 Top 30 and Station Programmes

The part of the research that is most repurposed by the reporting media is the pecking order of the ‘talent’ in terms of the top 30. Note: the time slots for certain programmes have changed over the year (not book on book) and therefore, for the purposes of the Gains/Falls, they have been excluded as the comparative would be skewed. The year picture was good for RTE1 with wins for Sunday Miscellany and Tubridy. The gains were very much outweighed by the losses in numbers where they suffered badly with Saturday Sport and The Week Note: The Gains are Falls are drawn from the top thirty programmes and not the complete programming schedule – something I’ll correct from the next time out   Table: Year on Year Gains             BoB   YoY       2016Q4 2016Q3 2015Q4 Ch Ch %   Ch Ch % Sunday Miscellany 09.00-10.00 RTE 1 Sun 253 265 244 -12 -5%   9 4% Tubridy 09.00-10.00 RTE 1 323 316 314 7 2%   9 3% Sean O’Rourke 10.00-12.00 RTE 1 332 325 331 7 2%   1 0% Phil Cawley 11.00-14.00 Today Sat 148 132 147 16 12%  …

cork 16q4
Radio

JNLR 2016Q4 Cork Listenership

Radio listenership in Cork remained at 82% but fell in absolute numbers to 339,000 down 2,000 on the last book and down from 84% (-7,000) on the year. The two incumbent Cork stations dropped marginally book on book falling 3,000 each since the last survey. Red FM is still the largest station with 117,000 listeners but that’s down 16,000 in last year. 96FM in second place at 106,000 also saw a fall from the previous year of 7,000. RTE1 dropped 5% on the previous book which was the biggest fall in Cork. Stalemate 2FM managed to a 7% increase (from a low base). Today, 4FM and Newstalk also saw declines book on book. Table: Cork Listenership   Year on Year   Book on Book   16Q4 15Q4 +/- %   16Q3 +/- +/- Any Radio 339 82% 346 84% -7 -2%   341 82% -2 -1% Cork’s Red FM 117 28% 133 32% -16 -12%   120 29% -3 -3% Cork’s 96FM 106 26% 113 27% -7 -6%   109 26% -3 -3% RTE Radio 1 101 24% 101 24% 0 0%   106 26% -5 -5% C103 74 18% 65 16% 9 14%   73 18% 1 1% RTE…

Radio

JNLR 2016Q4 Regionals and Local

The regional numners are below. You can do with it as you must. The local franchise areas and the multi city areas are covered with comparisons to the last year and book. The tables shouldn’t be considered as a comparative as the franchises compete in different areas with vastly different population structures and market dynamics.                 BoB   YoY Area Franchise 2016 Q4   2016 Q3   2015 Q4   +/- Ch %   +/- Ch % Regional SE Beat 94 24%   95 24%   97 25%   -1 -1%   -3 -3% Regional SW Spin South West 84 20%   88 21%   93 22%   -4 -5%   -9 -10% Regional NW iRadio NW 117 21%   120 21%   128 23%   -3 -3%   -11 -9% Regional NE iRadio NE 87 13%   91 13%   100 15%   -4 -4%   -13 -13% Multi City Classic Hits 4FM 116 5%   122 6%   132 6%   -6 -5%   -16 -12% Dub Commute Radio Nova 62 5%   66 5%   77 6%   -4 -6%   -15 -19% Dublin FM104 169 16%   174 17%…

sunday 2016
Print

ABC Circulation Newspaper Sales December 2016

The final chapter on 2016 with the ABC’s for December for a certain amount of papers – we have to wait until the 16th of next month to see the tally for the other papers. December is traditionally a slow month for papers and many of the days across the month are ‘excluded’ – an allowable feature where, due to circumstances like public holidays or a press failure you can remove those days from your average because of the poor sales. No surprises this month: the tabloids saw small falls reducing their combined sale for the month by 1,700. The Daily Mail added 1,600 – half from retail sales and half from multiple copy sales. The Sun on Sunday dropped back 1,600. The Mirror and People also fell, not in the same numbers. The People, with a figure of 8,670, looks like it will fall further in 2017 and you’d have to wonder at what point will it be jettisoned from the Irish Market. The Irish sale only represents 3% of the overall sale – is that enough to keep flogging a dead horse? The Mail on Sunday, is ostensibly, up 5,600 – almost all of that lift courtesy of…