JNLR 2016Q2 National Listenership

Radio listenership has maintained a steady 83% reach over the last four surveys although there are some minor fluctuations in the underlying hard number. In the 2016Q2 survey it’s down 15,000 listeners to 2,992,000 on a year on year basis but up marginally (3,000) on the last book. RTE1 is still the dominant player (which I mention every time and I can’t see that changing in some time). Their last quarter was disappointing dropping 15,000 on the last book to 876,000 but still managing a small comeback showing an increase of 13,000 on the year. The next berth in the […]

JNLR 2016Q2 Dublin Listenership

In this 2016Q2 survey radio listenership in Dublin fell to 78% for the first time in some time. I’ve tracked back to 2009Q1 and it still hadn’t once dipped into that region. In this survey it fell 2% on the previous year or 16,000 listeners but only lost 2,000 on the previous book to leave it at 816,000 for the survey. While the underlying figure (816,000) is still higher than previous surveys (changes in sample size etc have had a effect on these numbers) the listening reach and, more so, it’s recent direction should be of some concern. The year […]

JNLR 2016Q2 Top 30 and Station Programmes

The tables below show the gains and losses both on the last book and compared to the previous year. If a direct comparison, via the time slot, cannot be made during the comparison – then that programme is not mentioned. So, for example in the year on year gains table, Breakfast Republic is excluded as the time slots are totally different year on year. They are included in the book on book tables as it’s a direct comparison.  Table: Year on Year Gains       16Q2 16Q1 15Q1   YoY   BoB News at One RTE 1 W/D 13.00-13.45  […]

JNLR 2016Q2 Cork Listenership

Cork shows a listenership reach of 82%, down slightly on both the previous book and year and now stands at 340,000 listeners per day. Book on book none of the stations made any gains except, bizarrely, 2FM who made a 6,000 increase on the last quarter. Both the main stations, Red and 96FM, are in decline of late, the latter by 8,000 and the former by 3,000 over the last quarter The gap between the two main rivals (Red and 96) narrowed from 12,000 to 7,000 over the quarter. Table: Cork Listenership   2016Q2   2016Q1   +/- +/- Ch […]

JNLR 2016Q2 Regionals and Local

The regional data is below and as it’s varied and plentiful, I’ll leave the interpretation to whomever wishes to make one. The local franchise areas and the multi city areas are covered with comparisons to the last year and book. The tables shouldn’t be considered as a comparative as the franchises compete in different areas with vastly different population structures and market dynamics.   Table: Multi-County Reach Franchise 2016Q2 2016Q1 +/- +/- % 2015Q2 +/- +/- % Beat 94 24% 98 25% -4 -4% 99 25% -5 -5% Spin South West 91 22% 91 22% 0 0% 88 21% 3 […]