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April 2016 ABC Newspaper Sales

If you saw last month’s figures you may have been lulled in a false scene of security by some of the numbers. But April is most definitely payback time. The Cheltenham pin-prickers and multiple tabloid purchases have all but disappeared and the tabloids took a knock for 4,400 copies collectively month on month. The Daily Star took the brunt of that blow shedding 3,000 copies on the month, but, on a positive note, it’s ahead of where it was in February so perhaps the pages thrown at the festival yielded some dividends. Nothing really spectacular happened in the morning market outside that. Title Apr-16 Apr-15 Mar-16 Y/Y M/M % Ch Daily Mirror 38,963 42,865 39,150 -3,902 -187 -9% Daily Record 287 311 276 -24 11 -8% Irish Daily Star 54,193 59,030 57,239 -4,837 -3,046 -8% The Sun 59,779 58,034 60,995 1,745 -1,216 3% Tabloids 153,222 160,240 157,660 -7,018 -4,438 -4% Daily Express 2,566 2,552 2,454 14 112 1% Irish Daily Mail 44,633 47,586 45,695 -2,953 -1,062 -6%               The Daily Telegraph 2,510 2,609 2,450 -99 60 -4% Financial Times 2,334 2,388 2,263 -54 71 -2% The Guardian 2,320 2,591 2,297 -271 23 -10% The…