Half price for the Sun

As of May 28 the Sun and Sunday Sun will be €0.50 – but just for the duration of the Euros – effectively all of June and about half of July. Half their normal price in the republic (Normally €1.00) they have gone for a more complex pricing structure on Northern Ireland where the promotion is running as well. It will be 25p Monday to Friday (from 50p), 35p on Saturday (again from 50p) and 50p on Sunday (from 70p). It’s noteworthy in that it’s the first time in a while that pricing has been used as a stick to […]

April 2016 ABC Newspaper Sales

If you saw last month’s figures you may have been lulled in a false scene of security by some of the numbers. But April is most definitely payback time. The Cheltenham pin-prickers and multiple tabloid purchases have all but disappeared and the tabloids took a knock for 4,400 copies collectively month on month. The Daily Star took the brunt of that blow shedding 3,000 copies on the month, but, on a positive note, it’s ahead of where it was in February so perhaps the pages thrown at the festival yielded some dividends. Nothing really spectacular happened in the morning market […]