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Newspaper Circulation July-Dec 2015

The ABC’s for the period July to December 2015 were released today and show the continuing decline of newspaper sales in Ireland. The total market has declined by 6.2% over the twelve months, however that’s a smaller decline in overall sales then seen in a few years – if we’re viewing this as a “least worst” scenario. I think we do have to view it in those terms, as I don’t think the populous are going to have a “road to Damascus” experience anytime soon and return to buying the printed word en-masse. Sunday Market The Sunday market is down a fraction over 7% year on year – a marginal worsening decline on JD’14. The big faller in absolute numbers was the Sunday World dropping 14,502 or 7.6%. The Mail on Sunday dropped over 10,000 copies or 11% in the twelve months. The Sunday Times fell by over 7,000 copies to 79, 831 and the Sunday Independent fell by 7,151 to 211,856 or down 3% – however this is well above the overall market decline. Segwaying on that point: some credit would also have to go to the Sunday Business Post (-3.2%) and The Sun on Sunday actually up a…

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January 2016 ABC Newspaper Circulation

The first numbers of 2016: I’m going to be brief as the six month ABC’s have robbed most of the time. Mornings: Irish Daily star down over 1,500 as The Daily Mail adds some 4,300 to its number. Sundays: The Sun and the Mirror rebounded after the Christmas lull in sales. The Mail on Sunday lost 4,500 and the Sunday Times put on over 3,000 to bring them back over 80K Title Jan-16 Jan-15 Dec-15 Y/Y M/M % Ch Y/Y Daily Mirror  38,765 46,235 38,607 -7,470 158 -16% Daily Record 263 293 254 -30 9 -10% Irish Daily Star 52,930 57,515 54,498 -4,585 -1,568 -8% The Sun 55,767 58,611 55,324 -2,844 443 -5% Tabloids 147,725 162,654 148,683 -14,929 -958 -9% Daily Express 2,367 2,675 2,405 -308 -38 -12% Irish Daily Mail 50,224 49,163 45,922 1,061 4,302 2%               The Daily Telegraph 2,475 2,683 2,493 -208 -18 -8% Financial Times 2,285 2,419 2,252 -134 33 -6% The Guardian 2,342 2,765 2,404 -423 -62 -15% The Times 2,495 2,280 2,465 215 30 9% Morning Market 209,913 224,639 206,624 -14,726 3,289 -7%               Daily Star – Sunday 14,465 17,384 15,496 -2,919…