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ABC Circulation October 2015

The October ABC’s show little signs of excitement, as per normal, bar the dramatic reduction in the sales of the Daily Star Sunday. Between September and October they have dropped by over 40% to just 9,000 copies from 15,000. A drop would either have to be “self imposed” if the publisher decided to alter (dramatically) the distribution of the title or there was a third party involved like a chain dropping them. I’ll dig a little and see. Most of the morning tabloids saw further falls in their circulation as they move further away from the halcyon days of August and the start of the premier league. All the other figures are more of less following the same trend as with previous months. Mornings down 4% and Sundays down 10%. Title Oct-15 Oct-14 Sep-15 Y/Y M/M % Ch Y/Y Daily Mirror  40,134 46,524 40,652 -6,390 -518 -14% Daily Record 279 359 304 -80 -25 -22% Irish Daily Star 54,115 58,749 55,417 -4,634 -1,302 -8% The Sun 58,031 58,563 59,546 -532 -1,515 -1% Tabloids 152,559 164,195 155,919 -11,636 -3,360 -7% Daily Express 2,579 2,660 2,698 -81 -119 -3% Irish Daily Mail 47,609 45,060 45,575 2,549 2,034 6%        …