The national picture shows that radio listenership is still in a healthy position with a reach of 83% of the population every day. While this is up 18,000 on the previous year (14Q3) it’s down marginally (3,000) on the previous book (15Q2). That small slippage also had the affect of moving the point reach from 84% in 15Q2 to 83% this time out. On a station by station basis most gained year on year and fell on a book on book analysis. RTE1 is still the dominant force reaching 24% of the population every day or 868,000 people which is […]
Dublin radio reach is slightly below the national figure at 81% and represents 829,000 adults per day. The trend in Dublin was not so healthy and back at the start of 2014 where the reach was only 78%. So there’s been somewhat of a mini resurgence in listenership over the last few books as it clawed back to 81%. The biggest player in the Dublin market is RTE1 with a reach of 302,000 or 30%. It’s trailed by FM104, having made some ground over the last few books and are now reaching 194,000 listeners every day. This is an increase […]
There’s a lot in the regional and locals so I’m simply going to provide the ammunition: those who want can fire the bullets. All regional stations are performing well against the nationals but still have a way to go before they reach the “home local” grouping in their respective franchises. You can see from the table below where each of the national stations rank in the various franchises. It shows that, in the main, they would be second to the home locals, ahead of RTE1, in all areas, bar one.
The Top 30 is a bit of a mess in terms of comparatives and has been thrown off kilter. The whole 2FM schedule has changed, not only in terms of characters, but, and more importantly for the purposes here, the time slots have changed making it difficult to make genuine hard comparisons. Take for example ‘Breakfast Republic’ on 2FM. Last time out the time segment was 06.00-08.45 and raking in 119,000 listeners in the 15Q2 survey. It’s now on a 06.00-10.00 slot and pulls in 196,000 listeners, which makes the “show” have a gain in listeners of 96,000 or over […]
Here we have a look at the different stations and their weekday offerings. This time out the year on year and book on book are explored.
Red FM have firmly established themselves as the number one station in Cork now at 125,000 or 30% of the population. This is a complete reversal of fortunes since the survey twelve months ago which saw them 46,000 behind 96FM. While the yearly figures are dramatic, with RedFM and Newstalk gaining 42% and 33% respectively, the book on book numbers are a little more subdued with only minimal changes in the past three months. Red FM added another 2,000 and 96FM dropped 1,000 in the three months. The only large change in the survey was RTE1 dropping 6,000 or 7%. […]