sunday market 2015jj
Print

ABC Circulation Jan June 2015 – revised!

Clarity:  Now, I’ve had to amend this on the back of the numbers for the Independent coming to light. I got a call at 3:30 and the cert is there – now. Their cert was not there this morning or even at lunchtime so I can’t understand what the delay was, and, given the amount of times the Independent IP address appeared in this sites analytics this morning/afternoon – I can’t understand why it was not clarified. Furthermore, two emails remain unanswered from this morning – which would have shed light some of the going’s on.   Sunday Market: Note: If it doesn’t rain…. earlier version I compared the News trade 2015 number to the total sale last year for the The Sunday Independent – it’s actually down is down 3% to 213,000. The magic of 94% actively purchasing their title and 6% multiple copy sales keeps them up above the 210,000 plateau this time out. The Sunday World fell sharper, down 10% to 178,000 and there’s no corrective surgery on the number with 100% actively purchased. The Sunday Business Post did better than the market with a 4.5% drop to 32,000 and a marginal increase in multiple copy sales….

sunday market 2015jj
Radio

ABC Circulation Jan June 2015

Remarkably, there’s now no ‘solid’ (in my eyes) metric for the best selling Irish Morning Newspaper. Having suddenly jettisoned their ABC certification, we can now only rely on the JNRS and perhaps some web metrics, when and if they appear, for some solid ‘market’ data on the Irish Independent. My views on the JNRS are easy to find here and my apathy towards them is not veiled. I’m sure that across Europe most of the ‘best selling’ morning papers in each country have an audited sales figure (I might revisit that later) and an audited figure is expected by their clients. We can only wait and see what the view in the market will be and how it actually resonates with advertisers. We’ll move away from this for the moment and look at those that did produce a figure. Sunday Market: The Sunday Independent is down 8.6% to 201,000. The magic of 94% actively purchasing their title and 6% multiple copy sales keeps them up above the 200,000 plateau this time out. The Sunday World fell sharper, down 10% to 178,000 and there’s no corrective surgery on the number with 100% actively purchased. The Sunday Business Post did better than…

Independent ABC
Print

Forthcoming ABC’s?

I was doing a little spade work earlier for the forthcoming ABC Island of Ireland report. I was looking at the ABC website and noticed that both the Irish Independent and The Herald are no longer registered with the ABC. Now, this is particularly perplexing! independent.ie and The Sunday Independent are still registered as of 10:00am.   Have they gone the same route as they took with the regional’s – stating how the ABC’s didn’t ‘resonate’ with advertisers – it’s very strange indeed and we’ll have to wait until around midday to see if there are any figures for the two titles. The Sunday Independent and the Sunday World are still showing registered as an ABC Status. Update: no figure released.   

JNRS Morning 2015
Print

JNRS Newspaper Readership 2015/14

At the outset I’d apologise on behalf of the Newspaper industry: the table below is a numerical assault on the eye – but we now have three metrics for each year: Print & Display, Print Only and Display only. I’d forward a second apology (not on behalf of the industry) directed at the readers of this analysis and it would be on the back of the lack of meaningful data. Personally, I find some of the readership data going against the grain of more concrete data. In concrete I mean that the audited ABC figures which I find a more robust measure of the state of the industry. The readership data of late somewhat flies in the face of the audited numbers in places and the charts below will clarify that point abundantly. The table below sets out the readership figures for the papers that subscribe to the survey. I think a line by line analysis is futile and wasteful as the numbers speak for themselves. Admittedly it’s also because I lack the motivation on this one given my thinking in the paragraph above.   2014/5   2013/4   Diff   Diff   P&D P D   P&D P D…

Print

ABC Circulation July 2015

Just a brief one today! The mornings show a ‘blue moon’ event with The Sun adding 2,500 in the month to get it close to last year’s figure, over the sixty and way ahead of The Star. The Mail see-sawed again and drops 15,000 on the month. The Sun on Sunday also made progress adding 1,700 and the Sunday Times managed a marginal increase.