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Radio

JNLR 2015Q2 National Listenership

The JNLR 2015Q2 research is now available. The samples and estimated universes have changed little on last year and therefore are no real cause for concern. The survey shows that Radio listenership is up 1% or 25,000 listeners year on year, but that’s just enough to push the radio reach figure up by one percentage point to 84%. On a year on year basis most of the stations are heading in the right direction. RTE1 was up 14,000 listeners per day, and Newstalk and 2FM each added 36,000 over the year. Today held steady down marginally by 1,000 listeners and Lyric is down 7,000. But looking the same stations on a book on book basis the picture is slightly different. Table : National Reach   Year on Year   Book On Book Station 15Q2   14Q2   +/- +/-   15Q1 +/- +/- Any Radio 84% 3007   83% 2982   1% 25   84% 3009 0% -2 Region/Local/M-City 58% 2071   57% 2054   1% 17   58% 2078 0% -7 Any National 46% 1657   46% 1641   0% 16   46% 1670 0% -13 Home Local Station 42% 1521   42% 1497   0% 24   42%…

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Radio

JNLR 2015Q2 Dublin Listenership

Turning our attention to the capital now, we see that radio listenership is up 26,000 on the previous year or 2.5% and now stands at 81%. Considering that radio listening in the city declined every survey from 2011Q1 until  2014Q1, it’s a healthy trend survey of late showing a growing audience for radio.  On a year on year basis the accolades go to Today FM up 18,000 (22%) and Newstalk up 20,000 (+13%). The other stations turned in some decent rises as well and the only fallers were Q102 and 4FM. The tables and graphic below spare me the laborious commentary! Book on book it’s not all in positive territory with Newstalk, Q102 and 98FM losing some ground since the last book and Radio 1, Spin, FM014 and Sunshine the only stations to record an increase on 15Q1.    Table : Dublin Reach   Year On Year   Book on Book   15Q2 14Q2 +/- +/- Ch   15Q1 +/- +/- Ch RTE Radio 1 305 30% 278 27% 27 3% 10%   297 29% 8 1% 3% FM 104 188 18% 185 18% 3 0% 2%   184 18% 4 0% 2% Newstalk 170 17% 150 15% 20 2% 13%…

Radio

JNLR 2015Q2 Top Thirty

The fallers are very much in the preserve of RTE1 in this book with four of the five fallers from the national broadcaster. But the top drop slot is reserved for Anton Savage on Today FM whose time slot dropped 29,000 (-13%) on the year. It’s only fair to point out that the comparative for Anton below in 14Q2 was Ray D’Arcy. Also fair is that the book on book is Anton V Anton (see “book on book” table below), so read into that as you will. You’ll also see in the fallers is the Mooney/D’Arcy slot but it’s also on the rise on a book on book basis – so the overlapping will be confusing until the dust settles. RTE1 afternoons are a real issue for the station with their three post lunch slots in the defaulters list. Falls: Programme Station Day 15Q2 14Q2 +/-000 +/- % Anton Savage Today W/D 194 223 -29 -13% Drivetime RTE1 W/D 218 242 -24 -10% D’Arcy/Mooney RTE1 W/D 190 213 -23 -11% Countrywide RTE1 Sat 193 213 -20 -9% Liveline RTE1 W/D 369 387 -18 -5% The fairly spectacular year on year gain is Tubridy with a 33% increase, but that eases…

Radio

JNLR 2015Q2 Station Programmes

Here we have a look at the different stations and their weekday offerings. This time out the year on year and book on book are explored.   

Radio

JNLR 2015Q2 Regional/Local Stations

A brief look at the Local/Regional Stations: The regional stations like Beat and iRadio NW do well in their areas coming second to the home local stations and in front of RTE1 and seem to be on a continuing upward trajectory. In the home locals there are a myriad of stories, all depend on where you look. One that leaps out is Cork’s Red FM who have shot out of the blocks on a year on year basis.  [widgetkit id=29]                 15 V 14 Station County 15Q2 14Q2 13Q2 +/- +/- Highland Radio Nth Donegal 59 60% 64 64% 66 65% -5 -8% Mid West Radio Mayo 56 58% 62 63% 60 59% -6 -10% Radio Kerry Kerry 60 52% 59 51% 59 51% 1 2% Clare FM Clare 42 47% 42 46% 43 47% 0 0% Limerick’s Live 95FM Limerick 55 37% 67 45% 69 45% -12 -18% WLR FM Waterford 38 42% 41 45% 41 46% -3 -7% Ocean FM Donegal/Leit 36 45% 34 44% 41 51% 2 6% Shann/Northern Snd RN/LD/LM/CN/MN 92 48% 85 44% 79 40% 7 8% South East Radio Wexford 47 41% 45 40% 40 35% 2…

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Radio

JNLR 2015Q2 Cork Listenership

I’m not ignoring our friends down South, it’s just that time is the enemy in the days that the results are released. I know there’s terrific interest in the region, but the interest in the national picture is stronger, so i have to go with that first. Having said that, here’s some data on Cork: The graphic will shows the rapid rise of Red FM coming on the back of the decline of 96FM and finally overtaking them in this survey.   They added 12,000 this book alone and 44,000 (+11%) over the year.  Conversely 96FM lost 25,000 (-6%) in the year and 3,000 book on book.    Year on Year   Book On Book   15Q2   14Q2   +/- +/-   15Q1   +/- +/- Any Radio 344 83%   340 82%   4 1%   343 83%   1 0% Any National 167 41%   177 43%   -10 -2%   172 42%   -5 -1% Red FM 123 30%   79 19%   44 11%   111 27%   12 3% 96 FM 115 28%   140 34%   -25 -6%   118 29%   -3 -1% Radio 1 91 22%   92 22%   -1 0%…