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Reuters Institute Digital News Report 2015

The Institute published its twelve country report earlier last week, I re-hashed some of the interesting points and leaned a little on the Irish aspects. It doesn’t do their report any justice and you can see the full report here. In terms of our sources of news 83% of the Irish population say that they sourced news online in the past week and that includes social media. Actually eight other countries also maintain that their primary source was online and the other four ranking online second. In those countries TV ranked first as the primary source (UK, GER, FRA, JAP) and it could be something to do with a strong and historic national broadcaster in those countries. Source – Any Ireland Australia Brazil Denmark Finland France Germany Italy Japan Spain UK US Online (inc. s.m.) 83% 85% 91% 85% 90% 71% 60% 81% 70% 86% 73% 74% Printed 49% 39% 33% 33% 49% 19% 38% 38% 44% 47% 38% 23% Radio 50% 41% 39% 50% 45% 28% 50% 23% 17% 40% 37% 26% Social media 49% 51% 64% 47% 40% 34% 25% 46% 21% 50% 36% 40% TV 76% 72% 81% 75% 75% 80% 82% 78% 73% 82% 75% 64%…

May 2015
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ABC Circulation May 2015

The May figures are out and show the same pattern as has been apparent for the last few years at this point. The Mirror is sitting on the edge of the 30’s and the other two tabloids are heading (albeit slowly) to the 40’s. The Daily Star lost 2,200 in the month, something it can’t afford to do on a monthly basis. Promotions and a few extra multiple copy sales added close to 4,000 to the Daily Mail’s numbers for the month. Turning to the Sundays: The People is very close to dipping into four digits dropping 4% on the month and 20% over the year. The Sunday Times dropped 1,500 over the month or 2%. It’s a somewhat surprising figure given the publicity they rightly garnered in publishing the Murphy Dail transcripts on the last Sunday of last month (included in their figure here). Title May-15 May-14 Apr-15 Y o Y M o M Y % +/- M % +/- Daily Mirror 41,938 50,548 42,865 -8,610 -927 -17% -2% Daily Record 283 438 311 -155 -28 -35% -9% Irish Daily Star 56,799 62,080 59,030 -5,281 -2,231 -9% -4% The Sun 57,594 60,874 58,034 -3,280 -440 -5% -1% Tabloids 156,614…