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ABC Newspaper Circulation July December 2014

The bi-annual speculation begins in earnest today about the ‘future of print’ with the eventual release of the last of the six-month figures for the Irish Newspapers, today covering July to December 2014. Taking and over view first: over the twelve months the overall market has declined by a further 7%. And both the Sunday and morning market have also fallen by 7%. There’s nothing at all positive in the overall figures with the rate of change in the declines beginning to slide in the wrong direction after stabilising of a few periods albeit still in negative territory. Market JD 2014 JD 2013 Diff ‘000 Diff % Total Sunday 756,118 810,896 -54,778 -7% Total Morning 445,956 480,585 -34,630 -7% Total Evening 62,623 70,276 -7,653 -11%           Total Market 1,264,697 1,361,757 -97,060 -7%   There a more detailed breakdown in other articles here. 

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ABC Sunday Newspaper Circulation July December 2014

The Sunday market fell 7% between July December 2013 and July December 2013. The market now stands at 756,118 copies every Sunday down 54,778 on the same period last year.  The biggest selling paper on Sunday is still the Sunday Independent selling 219,007 copies every week. This is down 4.5% on the previous year or 10,375 copies and their actively purchased figure at 96% remains in line with last year. It’s followed by the Sunday World who had a greater than market drop of 9% or 18,719 paper per week leaving them at 189,562. The Sunday World makes up a part of a wider story of the marked decline in tabloid sales which collectively are down 9% year on year. The People lead the charge declining a decent 18% on the year. This is followed by the Sunday Daily Star down 15% and then the Sunday Mirror down 11%.  Publication JD 2014 JD 2013 Diff ‘000 Diff % Sunday Independent   219,007 229,382 -10,375 -4.5% Sunday World 189,562 208,281 -18,719 -9.0% Sunday Business Post 33,233 34,322 -1,089 -3.2%           Daily Star Sunday  18,753 21,972 -3,219 -14.7% The Sun (Sunday) 55,551 57,304 -1,753 -3.1% Irish Sunday Mirror 33,727…

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ABC Morning Newspaper Circulation July December 2014

Morning newspapers saw a decline of 7.2% over the twelve months dropping to 450,956 for July December 2014. The three tabloids audited contributed close to half of that decline, dropping 16,371 collectively. The Irish Independent remains the largest selling paper in the morning moving 112,502 copies each day down 4% or 5,000 on July Dec 2014. It has to be noted that in this figure, 86.7% of that is actively purchased compared to 87.2% in July December 2013. Their single copy sales and subs come in at 94,182 compared to 98,568 the comparable period last year, a drop of 4% in that category. Publication JD 2014 JD 2013 Diff ‘000 Diff % Irish Independent 112,502 117,361 -4,859 -4.10% Irish Times 76,882 82,059 -5,177 -6.30% Examiner 34,422 37,009 -2,587 -7.00%           Daily Mirror 46,625 52,165 -5,540 -10.60% Irish Daily Star 58,541 64,745 -6,205 -9.60% The Sun 58,909 63,535 -4,626 -7.30% Tabloids 164,074 180,445 -16,371 -9.10%           Daily Express 2,715 3,057 -342 -11.20% Irish Daily Mail 45,139 49,814 -4,675 -9.40% Daily Telegraph 2,728 2,864 -136 -4.80% Financial Times 2,388 2,545 -157 -6.20% Guardian 2,724 3,078 -354 -11.50% The Times 2,382 2,221 161 7.20%  …

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January 2015 Irish Newspaper ABC Circulation

It was never going to be that difficult to increase sales on the back of a miserable December, which the morning market has done and it see a rise of over 13,000 on the month. However the year on year figure shows the morning market down over 19,000 on January 2014.These figures have to be a gift to some of the papers (notably the morning tabloids) who are struggling to maintain purchasers every morning. The Sunday Market didn’t do as well as it fell over 4,000 compared to December 2014 and just over 30,000 compared to January 2014.It was the tabloids that took the brunt of that fall declining nearly 4,000 collectively. The People lost 7% this month alone is is 23% behind where it was in January 2014 now selling just over 11,000 copies every Sunday. Surly there has to be a point where the economies of producing a weekly tabloid vanish and could The People be close or at that point? The Sunday Times had a good month adding 2,000 copies and the Sunday Mirror was also in positive territory. Title Jan-15 Dec-13 Dec-14 Y o Y M o M Y % +/- M % +/- Daily Mirror …

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Newstalk

Time Programme 2014Q4 2013Q4 +/- Ch % 2014Q3 +/- 07.00-10.00  Breakfast  165 126 39 31.0% 153 12 10.00-12.30  Pat Kenny 142 96 46 47.9% 143 -1 12.30-13.30  Lunchtime 78 65 13 20.0% 75 3 13.30-16.30  Moncrieff 119 112 7 6.3% 114 5 16.30-19.00  The Right Hook 126 130 -4 -3.1% 113 13 19.00-22.00  Off the Ball 49 43 6 14.0% 49 0 Newstalk are definitely the station on the move. The Pat Kenny figure has to be taken into context with the same period last year when he only started. Breakfast showed huge gains on the previous year and decent gains on the previous book. Having lost some ground earlier in the year, George Hook looks as if he’s making his way back.

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Today FM

Time Programme 2014Q4 2013Q4 +/- Ch % 2014Q3 +/- 07.00-09.00  Ian Dempsey 187 189 -2 -1.1% 196 -9 09.00-12.00  Ray D’Arcy 215 230 -15 -6.5% 221 -6 12.00-14.30  Dermot and Dave 116 126 -10 -7.9% 120 -4 14.30-16.30  Tony Fenton 96 105 -9 -8.6% 94 2 16.30-19.00  Matt Cooper 154 160 -6 -3.8% 153 1 19.00-21.00  The Mix Up 28 29 -1 -3.4% 27 1 There were declines across the board with the 12:00 to 4:30 taking the biggest hit. Departed D’Arcy had the biggest fall in head count dropping 15,000 in the year and even Ian Dempsey dropped a few listeners this time out.

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Lyric

Time Programme 2014Q4 2013Q4 +/- Ch % 2014Q3 +/- 07.00-10.00  Marty in the Morning  38 41 -3 -7.3% 38 0 10.00-14.00  Niall Carroll 38 41 -3 -7.3% 40 -2 14.00-16.00  John Kelly 35 27 8 29.6% 33 2 16.00-19.00  Liz Nolan 51 42 9 21.4% 52 -1 19.00-20.00  Jazz Alley  17 13 4 30.8% 16 1   Lyric will always attract mow numbers, but the station does seem to be moving in the right direction. Declines for Marty and Niall Carroll but the rest of the day sees increase. Jazz Alley gains a healthy 31% on last year. Niiiice!

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2FM

2013Q4 2014Q4 Programme 2014Q4 2013Q4 +/- Ch % 2014Q3 +/- 06.00-07.00  06.00-08.45  Breakfast 100 12     100  0 07.00-09.00        136         09.00-11.00  08.45-11.00  Tubridy 177 152 25 16% 171 6 11.00-13.00  11.00-14.00  Nicky Byrne 140 134     141  -1 13.00-14.00        80         14.00-16.30  14.00-16.30  Rick in the Afternoon 111 122 -11 -9% 106 5 16.30-19.00  16.30-19.00  Colm Hayes 103 111 -8 -7% 101 2 19.00-20.00  19.00-20.00  Game On 20 21 -1 -5% 19 1 Here’s the logic on the table. Many of the programmes have moved to different time slots, some are minor changes and others are seismic. So in the majority of cases any comparison would be futile. What I did instead is lay out the 2014 schedule and the 2013 schedule in (time only) and you can draw your own comparisons/conclusions.  The only programme I’d be comfortable with a comparison would be Tubridy as it a minor shift of 15 minutes that seems to have worked very well. In the original post I had a wrong figure for Rick in the Afternoon – It’s now corrected and it shows a 5,000 increase book on book for him.  

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Radio1

Time Programme 2014Q4 2013Q4 +/- Ch % 2014Q3 +/- 07.00-09.00  Morning Ireland 426 449 -23 -5.1% 429 -3 09.00-10.00  John Murray 295 324 -29 -9.0% 302 -7 10.00-12.00  Sean O’Rourke 298 327 -29 -8.9% 295 3 12.00-13.00  Ronan Collins 209 230 -21 -9.1% 209 0 13.00-13.45  News at One 312 349 -37 -10.6% 320 -8 13.45-15.00  Liveline 378 399 -21 -5.3% 382 -4 15.00-16.30  Mooney 193 219 -26 -11.9% 198 -5 16.30-19.00  Drivetime 222 242 -20 -8.3% 227 -5 19.00-20.00  Arena 26 22 4 18.2% 26 0   Radio1 lost ground across the day with the main casualties being Mooney and News at One. Murray and O’Rourke look to be feeling the full impact of Kenny on Newstalk at this point and the only silver lining was that Arena added 18% – based on low number in the first place.   

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Southwest

Southwest Share Reach % Reach ‘000 Home Local Station 43.0% 45.0% 188 Spin SW 11.2% 21.0% 90 RTE Radio 1 15.5% 21.0% 88 Today FM 9.8% 16.0% 65 RTE 2FM 7.5% 12.0% 49 Newstalk 5.2% 8.0% 32 RTE Lyric FM 0.7% 2.0% 8  

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Southeast

Southeast Share Reach % Reach ‘000 Home Local Station 35.5% 40.0% 150 Beat 102 16.7% 25.0% 99 RTE Radio 1 19.4% 22.0% 86 Today FM 11.7% 15.0% 62 RTE 2FM 7.6% 11.0% 46 Newstalk 4.0% 8.0% 32 RTE Lyric FM 1.5% 3.0% 12  

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Northwest

Northwest Share Reach % Reach ‘000 Home Local Station 43.4% 48.0% 270 iRadio NW 11.9% 21.0% 118 RTE Radio 1 14.0% 19.0% 110 Today FM 8.7% 14.0% 78 RTE 2FM 5.6% 10.0% 55 Newstalk 4.0% 8.0% 46 RTE Lyric FM 1.1% 3.0% 16

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Northeast

NorthEast Share Reach % Reach ‘000 Home Local Station 31.50% 30.0% 204 RTE Radio 1 19.40% 21.0% 145 Today FM 10.60% 15.0% 103 iRadio NE 9.40% 15.0% 100 RTE 2FM 9.20% 15.0% 99 Newstalk 4.70% 8.0% 53 RTE Lyric FM 1.40% 3.0% 20  

Radio

JNLR 2014 Q4 National Listenership

In this survey (2014Q4) the overall national listenership of radio grew marginally by 34,000 to 84%, but this also pushed it over the 3m listener mark. That’s up one percentage point on the survey of 2013Q4 and it’s the biggest national listenership radio has enjoyed since the survey of 2013Q2 as each subsequent survey the overall radio figure has remained either static or shown marginal declines visualised in the graph(s) below.  Underneath this figure lie varying fortunes. The chatter over the last few books has been around Newstalk and its Lazarus like transformation compared to earlier years. Comparing it to the 2013Q4 book Newstalk has seen is listenership increase by some 24% (+77,000) to leave it now at 392,000 (11%). Book on book it’s up a modest (relative to its twelve month performance) 4%. Station 14Q4   13Q4   +/- +/-3 c3 Any Radio 84% 3006   83% 2972   1% 34 1% Region/Local/M-City 58% 2102   56% 2023   2% 79 4% Any National 46% 1642   45% 1632   1% 10 1% Home Local Station 43% 1534   41% 1488   2% 46 3% Any RTE Radio 34% 1214   34% 1232   0% -18 -1% Any RTE1/2FM/Lyric…

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JNLR 2014 Q4 Dublin Listenership

To be honest, there’s something a little unsettling reporting numbers with such meteoric increases – on a year on year basis – without any real inkling of that being the underlying trend. Things going well perhaps I’d permit, but not the eye watering increases seen here on a year on year basis. The table showing each stations quarter thankfully dilutes the year on year table somewhat and keeps the focus on the underlying quarter by quarter picture. Listenership in the capital now stands at 81% or 826,000 people and this is the fourth successive survey where radio in the city has been more popular than in the previous survey. Of the thirteen stations surveyed in Dublin, a sizeable eight stations are showing a double digit growth between 2014Q4 and 2013Q3 in Dublin.   14Q4 13Q4 +/- +/- Ch RTE Radio 1 285 28% 286 28% -1 0% 0% FM 104 187 18% 196 20% -9 -2% -5% Newstalk 170 17% 128 12% 42 5% 33% Spin 1038 142 14% 127 13% 15 1% 12% 98FM 110 9% 85 8% 25 1% 29% Q102 97 9% 87 8% 10 1% 11% Today FM 88 10% 81 10% 7 0% 9% RTE…

Radio

JNLR 2014 Q4 Top Thirty

And now, in true radio style, it’s the top thirty. Only seven of the nation’s top thirty have put on listeners over the twelve months with the other twenty three dropping listeners. Nine of the top shows are on a Saturday, six on a Sunday and the final fifteen are all weekday programmes.   There are two new entrants in the shape of Alison Curtis on Today FM and Pat Kenny on Newstalk, bizarrely enough. as he’d only literally warmed the chair at this point last year. The two programmes that lost out and fell from the top thirty are George Hook (-4,000) and Dermot and Dave (-10,000).  The top ten remained in the top ten in their same pecking order, although all with reduced numbers collectively* shaking off 7% of their listeners. Morning Ireland was still the biggest draw attracting 426,000 listeners but down down 5% in the previous year. Then comes Liveline some 48,000 listeners behind Morning Ireland and attracting 378,000 every day and Marian takes slots three and four. *Mathematically spurious given duplication etc – but still it’s just for affect.              2014Q4 2013Q4 Ch ‘000 Ch % #’13 1 Radio1  W/D 07.00-09.00  Morning…

Radio

JNLR 2014Q4 Station Programmes

The individual station analysis this time out is a little different. There are so many program changes over the year that (sometimes like in the case of 2FM) comparisons are difficult. To that end I have added the previous book (Q3) for reference only – to the maths yourself if you want.

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Radio

JNLR 2014 Q4 Regional/Local Stations

To spare a few pixels, I’ll throw the regional stations and locals ones together. The regional stations first: It was fairly steady book on book for most, but on a twelve month basis it’s a little more dramatic as you can see from the table below. The only station to lose ground since the survey in 2013Q4 was iRadioNW dropping 2%, but did hold steady book on book.    With the exception of iRadioNE all the other regional stations are second only to their home local competition and in front of Radio1. It’s not always been the case as the charts below will testify with most stations only edging ahead of Radio1 in the last few books and Spin SW getting ahead of Radion1 in this survey for the first time since 2012Q3. So the regional stations are definitely putting pressure on Radio1 but are still a good distance from the home local stations Region 2013Q4 2014Q4 +/- Cha % iRadio NE 82 100 18 22% iRadio NW 121 118 -3 -2% Beat 102 90 99 9 10% Spin SW 75 90 15 20%   [module-306] Home Local Stations You can see from the chart below that the home local…