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December 2014 Irish Newspaper ABC Circulation

The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market.   Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here. The Daily Star had another torrid month dropping 2,200 in December alone. It’s not an isolated loss for the publication having sustained in or around 2,000 declines every month since September. The Sun and The Mirror also declined but not to the extent of The Star.   In the Sunday market there was reversal of fortunes where nearly all the Sundays lifted in the final month. Now there could be reasonable explanation for this uplift. Firstly there were five Sundays in the month and all of the papers were allowed an exemption for Sunday 28th as the sales would have been poor. So we are are looking at an average of four strong publications out of five for the month. The Sundays historically throw a few quid at the market in December in the form of supplements, mainly the TV type – which sell well. So…

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Publishers Facebook Statistics 2014

Just to round up one portion of ’14 – I’ve a summary of how the Irish titles fared in some of the the social wars – Facebook. Not that Facebook fans are a huge measure of success/failure of a titles social media efforts – it’s simply a metric that people are familiar with and they are comparable. Personally I fit into the “familiar with” as opposed to “comfortable with” category as I notice that some publications in Ireland have around 30% of their fans from Ireland and another 30% from Africa, where, I can assure you, they do not sell. Moving away from the ‘smoke and mirrors’ that are ‘fans’ it’s interesting to note that the titles under watch here have made very determined efforts to coral fans. In eighteen months the Facebook fan base for the Irish Independent and Times have grown tenfold.   The interaction rates in the titles are poor with only about .02% of ‘fans’ actually contributing in terms of posts (Facebook average is between 1%-2%). There is a better statistic in terms of wider engagement (people talking about rate- PTAR) which in the case of the Irish Independent was close to 50% in December and…