December 2014 Irish Newspaper ABC Circulation

The final ABC of 2014 was released today. Both the December ABC and the July-Dec figure are available for the majority of papers in the Irish Market.   Looking at the December ABC first: it’s a month that’s normally very quite in terms of newspaper sales and this is reflected in the morning figures here. The Daily Star had another torrid month dropping 2,200 in December alone. It’s not an isolated loss for the publication having sustained in or around 2,000 declines every month since September. The Sun and The Mirror also declined but not to the extent of The […]

Publishers Facebook Statistics 2014

Just to round up one portion of ’14 – I’ve a summary of how the Irish titles fared in some of the the social wars – Facebook. Not that Facebook fans are a huge measure of success/failure of a titles social media efforts – it’s simply a metric that people are familiar with and they are comparable. Personally I fit into the “familiar with” as opposed to “comfortable with” category as I notice that some publications in Ireland have around 30% of their fans from Ireland and another 30% from Africa, where, I can assure you, they do not sell. […]