November 2014 Irish Newspaper ABC Circulation

One audit left for 2014 which will be issued early January. But it’s really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings. The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically). Now back into second place again behind The Sun, it managed a spectacular 2,000 drop in sales month on month. The marketing machine that once was so aggressive there seems to have fallen […]