November 2104

November 2014 Irish Newspaper ABC Circulation

One audit left for 2014 which will be issued early January. But it’s really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings. The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically). Now back into second place again behind The Sun, it managed a spectacular 2,000 drop in sales month on month. The marketing machine that once was so aggressive there seems to have fallen silent and it only give rise to my conspiracy theory that the title will be jettisoned from the IN&M house once its licence is up (2015 I believe). The Sunday tabloids performed poorly as well losing 4,000 collectively with the Sunday Daily Star and The Sunday Sun contributing the most to that figure. It looks as if the Sunday Times put on the breaks – a terrible metric to use, but it’s one of its smallest drops month on month this year. Collectively the papers are down 20,000 on the month and 72,000 on the year. Title Nov-14 Nov-13 Oct-14…


Digital offerings from News UK

Some interesting information from News UK, publishers of The sun, The times and Sunday Times. The latter two papers are wrapped up in a company called Times Newspapers Ltd who just announced that they turned a profit of £1.7m in 2014– shedding brackets off the company for the first time in thirteen years. They attribute most of the turnaround to their growth in digital subscriptions and membership (a print and digital package) and less reliance on advertising revenue. They have 390,000 titles across both titles with 170,000 opting for the digital only proposition. The other 220,000 are undecided and taking “a combined print and digital product” – which is a 9% increase on the year. Paid sales, that’s membership and single copy sales (retail sales to you and me), account for 51% of total revenues compared with 41% last year. Across at The Sun they released their digital numbers and they say they currently have 225,000 paying to use its digital package up from 102,000 in December 2013, that up 120%. Forking out €7.99 a month each that brings in £21.57m a year to The Sun.