November 2014 Irish Newspaper ABC Circulation

One audit left for 2014 which will be issued early January. But it’s really all over bar the shouting at this stage. The tabloids took a beating again this month with only one notable good news story coming from New UK during the week regarding their digital offerings. The one number that caught my eye was the Daily Star (56,700)and its relentless race to the bottom (numerically). Now back into second place again behind The Sun, it managed a spectacular 2,000 drop in sales month on month. The marketing machine that once was so aggressive there seems to have fallen […]

Digital offerings from News UK

Some interesting information from News UK, publishers of The sun, The times and Sunday Times. The latter two papers are wrapped up in a company called Times Newspapers Ltd who just announced that they turned a profit of £1.7m in 2014– shedding brackets off the company for the first time in thirteen years. They attribute most of the turnaround to their growth in digital subscriptions and membership (a print and digital package) and less reliance on advertising revenue. They have 390,000 titles across both titles with 170,000 opting for the digital only proposition. The other 220,000 are undecided and taking […]