Newspaper Circulation Jan June 2014

“Ta-da” – the cosmetic adverts catchphrase. I use it mockingly as it heralds the publication, finally, of the ABC’s of the reaming newspapers in the market. Plenty of cosmetics would be needed to make these figures even vaguely attractive. The total market contacted by 7% over a twelve month period. The market is still 204m newspapers a year, but falling at 7% per annum isn’t a sustainable business model. The morning market is falling faster than the Sunday market and you can have as many hypothesis on that as you like.  Market JJ 2014 JJ 2013 Diff ‘000 Diff % […]

Morning Newspaper Circulation Jan June 2014

The morning market slipped back 6% to 463,000 since the audit of Jan-June 2013 and has now dropped 28% since 2000. The brunt of the fall was felt in the ‘red tops’ who collectively have fallen 35% since the millennium whereas the non red-tops have declined by 22%.   The Irish Independent lost  8,700 copies or 7% of its circulation over the year and managed to kept the bulks at 13% the same as last year. The Irish Times managed to stay ahead of the eighty mark but lost 3,800 (-5%) over the same period last year. But, perhaps things could […]

Sunday Newspaper Circulation Jan June 2014

The market fell by -6% or 53,000 in twelve months. The Sunday Independent dropped 12,000 over the twelve months to 220,000. The Sunday world lost 13,000 which drops it back to below 200,000 to 198,000. The Sunday Business Post, despite a new look, lost 11% to rest at 34,000.   The Daily Star on Sunday does nothing in the market here and is beginning to reap what is it has sown with an 11% decline year on year. The People outperformed that and dropped 16% of its sales in the year. At head office a decision has been made that […]