JNRS Irish Newspaper Readership 2014

 The JNRS Irish newspaper research was released yesterday – without the fanfare that used to be associated with its unveiling some years back. But then it’s only fair to say that some years back some publishers we possibly seeing a growth on their readership year on year.  Since the survey of 2012/3 the readership has been divided between readership of the print edition and a newsbrands digital offering, if they have one. The results are in the tables below and just a few items to point out as I’m not about to glaze over deciphering every nuance in the survey. […]

Newspaper Circulation Jan June 2014

“Ta-da” – the cosmetic adverts catchphrase. I use it mockingly as it heralds the publication, finally, of the ABC’s of the reaming newspapers in the market. Plenty of cosmetics would be needed to make these figures even vaguely attractive. The total market contacted by 7% over a twelve month period. The market is still 204m newspapers a year, but falling at 7% per annum isn’t a sustainable business model. The morning market is falling faster than the Sunday market and you can have as many hypothesis on that as you like.  Market JJ 2014 JJ 2013 Diff ‘000 Diff % […]

Morning Newspaper Circulation Jan June 2014

The morning market slipped back 6% to 463,000 since the audit of Jan-June 2013 and has now dropped 28% since 2000. The brunt of the fall was felt in the ‘red tops’ who collectively have fallen 35% since the millennium whereas the non red-tops have declined by 22%.   The Irish Independent lost  8,700 copies or 7% of its circulation over the year and managed to kept the bulks at 13% the same as last year. The Irish Times managed to stay ahead of the eighty mark but lost 3,800 (-5%) over the same period last year. But, perhaps things could […]

Sunday Newspaper Circulation Jan June 2014

The market fell by -6% or 53,000 in twelve months. The Sunday Independent dropped 12,000 over the twelve months to 220,000. The Sunday world lost 13,000 which drops it back to below 200,000 to 198,000. The Sunday Business Post, despite a new look, lost 11% to rest at 34,000.   The Daily Star on Sunday does nothing in the market here and is beginning to reap what is it has sown with an 11% decline year on year. The People outperformed that and dropped 16% of its sales in the year. At head office a decision has been made that […]

July ABC 2014 Irish Newspaper Circualtion

Most of the morning tabloids had a bit of a mini-rally with The Sun and The Mirror gaining month on month.  However the Daily Star didn’t figure in the ‘surge’ dropping 150 copies and its first place spot among the redtops as well. The Daily Mail reports a drop of over 6,000 on the month (-13%) which is a fairly sizeable decrease in a calendar month but much of that could be down to a reduction in their Multiple Copy Sales figure which dropped by over 3,000 month on month. The rest of the mornings are minimal in terms of […]