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Radio

JNLR 2014 Q2 National Radio Listenership

The national picture shows that over the year listenership to radio slipped by one point to 83% or 2.9m people daily. In fairness it’s marginally ahead of the previous survey (Q1) by some 13,000 listeners. National radio listenership is up by 22,000 in the twelve months and home local stations dropped by 51,000. Looking at the individual stations the big performer again this survey was Newstalk adding 77,000 listeners (+27%) to bring them into double digits and 365,000. Had the numbers been a little kinder to them they could have leaped to third spot in the national rankings as 2FM are only 1,000 listeners ahead and if the trend continues might fall a place in the next survey. Much of Newstalks increases are down to the morning schedules – primarily Pat Kenny and Breakfast – the latter now being the most listened to slot on the station. Today FM also made some gains rising to 458,000 listeners or 13% and it Newstalk and Lyric were the only stations to see an increase in listeners over the year. Radio 1 fell by 15,000 but still leaves them at a comfortable 24% reach (849,000) way ahead of its nearest rival Today FM….

gap11 dub
Radio

JNLR 2014 Q2 Dublin Listenership

The capital’s fortunes changed in this survey following twelve successive surveys of either stagnation or decline with Dublin radio listenership gaining a point to 80% bringing listenership to 810,000 on an average weekday (67% and 60% on Saturday and Sunday respectively for the overly curious). But beneath that figure lies a tangles web of thirteen stations whose fortunes were varied over the year. For illustrative purposes I’ve added a table this time around showing the all the stations results over the last four surveys as well as a year on year comparison. I stick with the year on year for comparative purposes but it can get a little confusing discussing the long and the short term surveys. Anyway it’s probably only fair to see the numbers laid bare to spot any emerging trends. Not unlike the National picture Newstalk made the big gains adding 23% to their listeners bring them to 150,000 and helps it to root itself firmly into third spot after RTE1 and FM104. Newstalk performs well in the metropolis with just under half their listeners turning in from Dublin. (Interestingly Radio1, Lyric and Newstalk have each 41% of their total listenership residing in Dublin. On the other hand 2FM…

Radio

JNLR 2014 Q2 Station Programmes

Looking at the individual stations and their underlying output now. In looking at these just remember that they are year on year comparisons: 14Q2 V 13Q2. Then within the stations there may have been changes to the schedule in terms of personality or the program time slot. So on the surface some figures might look like there’s been a dramatic change (up or down) but you’d have to drill deeper to see what the underlying cause could be. *Denotes a change in programme for the previous year. [module-295] 

Radio

JNLR 2014 Q2 Top 30

There always has to be a top something or other, so here’s the Irish Radio top thirty. Twenty two of the top thirty births are occupied by an RTE station. The big gains, in percentage terms, are for Pat Kenny, two breakfast shows and the two sports slots on RTE (see bottom of the page). Fallers were News at One and Liveline (one wonders was there a slight knock on effect there). Miriam Meets falls dips 9%, the Business falls 7% and Sean O’Rourke down 6%.  Programme Station Time 14Q2 13Q2 +/- 000 +/- % #14 #13 Morning Ireland RTE1 07.00-09.00 438 450 -12 -3% 1 1 Liveline RTE1 13.45-15.00 387 421 -34 -8% 2 2 Marian Finucane RTE1 w/e Sat 11.00-13.00 363 372 -9 -2% 3 3 Marian Finucane RTE1 w/e Sun 11.00-13.00 349 328 21 6% 4 6 News at One RTE1 13.00-13.45 330 365 -35 -10% 5 4 John Murray RTE1 09.00-10.00 313 330 -17 -5% 6 5 Sean O’Rourke* RTE1 10.00-12.00 307 328 -21 -6% 7 6 The Business RTE1 w/e Sat 10.00-11.00 298 320 -22 -7% 8 8 Playback RTE1 w/e Sat 09.00-10.00 274 295 -21 -7% 9 9 Miriam Meets RTE1 w/e Sun 10.00-11.00…

Nt nat qs
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newstalk_q

It’s was by far the biggest winner this time out (comparing like with like) gaining 27,000 is breakfast. Pat Kenny figure look flattering – but it’s not a direct comparison. Actually all the programmes made contributions to the gains made nationally. The only faller was George Hook who lost 11,000. But the next trick would be to maintain the momentum that Pat Kenny gave the station – easier said than done. For my money I’d opt for the finesse that’s Michael Murphy – double him up with PK from 9.30 (so what if it sounds familiar) and when he’s not on air he could coach broadcasting staff on continuity and news reading. Time  Programme 14Q2 13Q2 +/- +/- 07.00-10.00 Breakfast  147 120 27 22.5% 10.00-12.30* Pat Kenny 134 55 79 143.6% 12.30-13.30 Lunchtime 72 68 4 5.9% 13.30-16.30 Moncrieff 115 112 3 2.7% 16.30-19.00 The Right Hook 123 134 -11 -8.2% 19.00-22.00 Off the Ball 46 41 5 12.2%

today fm qs
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todayfm_q

The breakfast slot made further gains to 196,000 up 17% on the year and would have been one of the big performers in the survey overall (see Top 30). Ray D’Arcy lost 12,000 and Louise Duffy dropped 14,000. Small loss for Tony Fenton and a small gain for Matt cooper. Looks as if the National gain was more of less secured by the breakfast show. Time  Programme 14Q2 13Q2 +/- +/- 07.00-09.00 Ian Dempsey Breakfast  196 168 28 16.7% 09.00-12.00 The Ray D’Arcy Show 223 235 -12 -5.1% 12.00-14.30* Louise Duffy Show 123 137 -14 -10.2% 14.30-16.30 Tony Fenton 101 104 -3 -2.9% 16.30-19.00 Matt Cooper 155 151 4 2.6%

2fm qs
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2fm_q’s

There’s been wholesale changes to the line-over the year and the only one that manages a smile is Nicky Byrne – but that time slot now takes in what was Larry Gogan as well. But the smile turns to a grimace when you scratch the surface. Going ‘book on book’ every slot has lost listeners, bar Colm Hayes who is static. So, the much awaited restructuring and mini pogrom that took place over the year looks like it was in vain and the “pro-Dublin” format look like a busted flush. Time   Programme 14Q2 13Q2 +/- +/- % 07.00-09.00 Breakfast Republic 111 126 -15 -12% 09.00-11.00 Tubridy 144 159 -15 -9% 11.00-14.00* Nicky Byrne 145 139 6 4% 14.00-16.30* Rick In The Afternoon 109 117 -8 -7% 16.30-19.00* Driveby with Colm Hayes 104 112 -8 -7% 19.00-20.00 Game On  17 23 -6 -26%

RTE1 qs
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RTE_national

Even though it might have fallen back by 12,000 listeners, Morning Ireland is still the most popular programme on radio. John Murray slipped marginally as did Sean O’Rourke but on the other side Pat Kenny gained 79,000 over the twelve months and 40,000 on the last survey. Only Ronan Collins and Arena were the only programmes not to fall in listenership – the biggest faller was News at One down 34,000 (do the listeners miss Sean O’Roourke?!). Time  Programme 14Q2 13Q2 +/- +/- 07.00-09.00 Morning Ireland 438 450 -12 -2.7% 09.00-10.00 John Murray 313 330 -17 -5.2% 10.00-12.00* Sean O’Rourke 307 328 -21 -6.4% 12.00-13.00 Ronan Collins 218 218 0 0.0% 13.00-13.45 News at One 330 365 -35 -9.6% 13.45-15.00 Liveline 387 421 -34 -8.1% 15.00-16.30 Mooney 213 225 -12 -5.3% 16.30-19.00 Drivetime 242 247 -5 -2.0% 19.00-20.00 Arena 27 23 4 17.4%  

Print

Irish Newspaper Circulation June 2014

This month sees The Sun and The Daily Star dip below the sixty marks and the Mirror roots itself solidly into the forties. I’ve never made any bones about it – but I’m a huge fan of tabloids, but by no means a tabloid apologist when they over step the mark – as they have on numerous occasions. The dip this month is particularly worrying for that group of papers. I appreciate dropping below sixty is purely psychological, but it has the ability to affect people within a struggling news brand. Selling a publication with a circulation of (say) 61,000 is marginally easier than selling one with a circulation of 59,000! The three tabloids are down 14,000 on the year an there seems to be no letup in the pace of their decline. Furthermore, I’d suggest that there no real fall-back for them – the tabloid reader doesn’t do digital as seen in the numerous NRS surveys in the UK.      The Sunday tabloids were not bullet proof either. The Daily Star Sunday is now at 19,000, the Sunday Mirror falls to 34,700 and The People is now at 13,000. The Sunday Times struggled again this month with a decline…