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UK NRS Readership Data 2014

The NRS readership data was released today and it shows definite patterns emerging in UK readership data. The research covers April 13 to March 14 and combines the traditional face-to-face research to determine the ‘print’ element and comscore data to determine the web portion of the research. The first item you’ll notice is the proliferation of minuses in the Print +/- column showing the decline in print readership in the past twelve months with the Guardian group falling the most. The rest of the qualities managed to save some face – but only relative to the Guardian fall. The readership trouble at the Guardian is further compounded by a fall in their web visitors meaning that both channels to readers are in decline. The Mail/Mail on Sunday also suffered a decline in numbers in both print and digital. The Sun’s sharp decline in web traffic is because we are measuring paywall only visitors now as opposed to and non paywall visitors previously.                Interestingly, the numbers migrating to popular newspapers websites is particularly strong. Last time out the Mirror was looking at a brand footprint increase of about 10% when digital was added. This survey they can expect to increase…

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Facebook Publication Statistics

Tracking the social media element of news publications yields some interesting results. Looking at the infamous Facebook likes and fans shows that the papers are making an effort on that front recruiting fans on a daily basis. Tracking this back to June of last year you can see that the Irish Times had the jump on the Independent, but the latter hunted them down over the year and is now only just over 10,000 behind. Both papers are adding fans at about 20% per month in the recent past. * What’s really interesting is the approach adopted by each publication on Facebook. Their post types differ wildly in each case (according to www.quintly.com which does the spadework for me on this one). 95% of the Independent’s posts are photo based whereas 85% of the Irish Times posts are links but to the naked eye the pages look very similar, it’s just the approach that differs (table below shows the numbers between mid April and mid May)     II IT IE Link 41 479 246 Photo 866 79 417   *July 2014: I thought I’d update the graph below as The Irish Independent did finally manage to get the jump…

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April 2014 Irish Newspaper ABC Circualtion

April was a very busy month with a few big sporting events and Easter and all that it brings. Easter is not the kindest for newspapers with the daily papers opting to exclude the 18th and 21st (Good Friday and Easter Monday) from their month’s total and the Sundays opting to exclude the 20th. The tabloids would have been helped with Aintree and, to a lesser extent, the National League Final. The Daily Star added 1,700 and the Mirror 400 odd, The Sun on the other hand dropped 131 copies – all on the previous month. In fact the tabloids we up just over 2,000 on the month but 12,000 behind year on year. The Daily Mail, not reliant on Aintree of the National League, was down 800 copies on the month. The Sunday tabloids were down 4,000 on the previous month and remembering that they were only counting three editions which might add to the volatility. The big faller this month was the Sunday Times mislaying nearly 8,000 copies or 8% on the previous month and down over 12,000 on the year.  The Mail on Sunday was more or less unchanged but down 7,000 on the year.  Title Apr-14…

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Southwest

South West: Limerick, Clare, Kerry, Tipperary North Riding & South West Laois Southwest Share Reach % Reach ‘000 Home Local Station 43.5% 45.0% 186 RTE Radio 1 17.7% 22.0% 91 Spin SW 9.4% 19.0% 79 Today FM 10.1% 16.0% 67 RTE 2FM 9.6% 14.0% 59 Newstalk 4.2% 7.0% 30 RTE Lyric FM 1.2% 3.0% 12  

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Southwest

South West: Limerick, Clare, Kerry, Tipperary North Riding & South West Laois Southwest Share Reach % Reach ‘000 Home Local Station 43.4% 45.0% 188 RTE Radio 1 16.6% 21.0% 89 Spin SW 10.4% 20.0% 83 Today FM 9.9% 15.0% 64 RTE 2FM 8.6% 13.0% 54 Newstalk 5.1% 8.0% 32 RTE Lyric FM 1.2% 3.0% 11  

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Southeast

South East: Carlow, Kilkenny, Wexford, Waterford & Tipperary South Riding Southeast Share Reach % Reach ‘000 Home Local Station 35.2% 37.0% 147 Beat 102 15.5% 24.0% 93 RTE Radio 1 18.7% 21.0% 81 Today FM 13.4% 16.0% 62 RTE 2FM 8.6% 12.0% 46 Newstalk 3.7% 7.0% 27 RTE Lyric FM 0.8% 2.0% 10  

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Southeast

South East: Carlow, Kilkenny, Wexford, Waterford & Tipperary South Riding Southeast Share Reach % Reach ‘000 Home Local Station 34.4% 39.0% 152 Beat 102 16.7% 25.0% 97 RTE Radio 1 19.0% 21.0% 84 Today FM 12.6% 16.0% 65 RTE 2FM 8.1% 12.0% 46 Newstalk 3.8% 8.0% 31 RTE Lyric FM 0.9% 3.0% 11  

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Northwest

North West: Galway, Mayo, Roscommon, Longford, Leitrim, Sligo & Donegal Northwest Share Reach % Reach ‘000 Home Local Station 42.0% 47.0% 268 RTE Radio 1 15.8% 22.0% 123 iRadio NW 12.3% 21.0% 121 Today FM 8.7% 14.0% 78 RTE 2FM 6.4% 11.0% 60 Newstalk 3.9% 8.0% 48 RTE Lyric FM 0.9% 3.0% 17

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Northwest

North West: Galway, Mayo, Roscommon, Longford, Leitrim, Sligo & Donegal Northwest Share Reach % Reach ‘000 Home Local Station 41.7% 47.0% 270 RTE Radio 1 16.5% 22.0% 126 iRadio NW 13.0% 21.0% 121 Today FM 8.6% 14.0% 78 RTE 2FM 6.5% 11.0% 64 Newstalk 3.4% 7.0% 43 RTE Lyric FM 0.9% 3.0% 14  

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Northeast

North East:Kildare, Louth, Meath, Laois, Offaly, Westmeath, Cavan & Monaghan NorthEast Share Reach % Reach ‘000 Home Local Station 28.3% 29.0% 199 RTE Radio 1 22.8% 22.0% 152 Today FM 11.6% 15.0% 103 iRadio NE 9.0% 14.0% 98 RTE 2FM 6.8% 13.0% 86 Newstalk 4.8% 8.0% 54 RTE Lyric FM 1.4% 3.0% 19

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Northeast

North East:Kildare, Louth, Meath, Laois, Offaly, Westmeath, Cavan & Monaghan Northwest Share Reach % Reach ‘000 Home Local Station 29.9% 29.0% 198 RTE Radio 1 23.1% 22.0% 147 Today FM 11.1% 14.0% 94 iRadio NE 8.6% 13.0% 90 RTE 2FM 6.8% 13.0% 86 Newstalk 4.6% 8.0% 52 RTE Lyric FM 1.1% 2.0% 14

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Newstalk_time

The station with the big gains this survey and, looking at the quarter hour slots, it’s very much down to Pat Kenny. Breakfast did well adding 13% to its numbers and naturally Pat’s figure looks comparing it with a year previous. Lunchtime and Moncrieff could well be the benefactors of the large audience of Pat Kenny. George hook took a fall of 8% to 121,000.          Time Programme ’14Q1 ’13Q1 +/- +/- % 07.00-10.00 Breakfast  137 121 16 13.2% 10.00-12.30 Pat Kenny 114 55 59 107.3% 12.30-13.30 Lunchtime 70 62 8 12.9% 13.30-16.30 Moncrieff 111 104 7 6.7% 16.30-19.00 The Right Hook 121 132 -11 -8.3% 19.00-22.00 Off the Ball 41 43 -2 -4.7%

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Today_time

Ian Dempsey is still pulling them in and added another 14,000 this time around. Unfortunately for the station the next three programme slots all lost ground on the previous year with the Louise Duffy Show dropping 18% or 26,000,  Ray D’Arcy losing 10% and Tony Fenton 13% to drop him below 100,000.  Time Programme ’14Q1 ’13Q1 +/- +/- % 07.00-09.00 Ian Dempsey Breakfast  189 175 14 8.0% 09.00-12.00 The Ray D’Arcy Show 218 243 -25 -10.3% 12.00-14.30 Louise Duffy Show 118 144 -26 -18.1% 14.30-16.30 Tony Fenton 97 112 -15 -13.4% 16.30-19.00 Matt Cooper 157 156 1 0.6% 19.00-21.00 The Mix Up 25 26 -1 -3.8%  

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Lyric_time

Lyric performance was decent this year up 10% and the stations programmes reflect this. All starting from a low base in the first place makes the percentages look very impressive in places.    Time Programme ’14Q1 ’13Q1 +/- +/- % 07.00-10.00 Marty in the Morning  39 31 8 25.8% 10.00-14.00 Niall Carroll 39 38 1 2.6% 14.00-16.00 The John Kelly Ensemble 29 28 1 3.6% 16.00-19.00 Liz Nolan’s Classic Drive 43 46 -3 -6.5% 19.00-20.00 Jazz Alley  13 13 0 0.0%

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2fm_time

It’s a well documented game of musical chairs at this point where 2FM try and find a winning formula. The comparatives are weak in that case as the current programming is not the same as it was in the 2013Q1 survey with Rick in the Afternoon, Tubirty and Game On the only programmes that could be considered like for like. Nicky Byrnes’ show has an extra hour over last year, so the increase there is possibly inflated.           Time Programme ’14Q1 ’13Q1 +/- +/- % 07.00-09.00 Breakfast Republic 124 128 -4 -3.1% 09.00-11.00 Tubridy 148 159 -11 -6.9% 11.00-14.00 Nicky Byrne Show* 151 136 15 11.0% 14.00-16.30 Rick in the Afternoon 117 107 10 9.3% 16.30-19.00 Driveby with Colm Hayes 104 107 -3 -2.8% 19.00-20.00 Game On 21 20 1 5.0%

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RTE1_time

News at One was the big faller in this survey dropping 9% (33,000) followed by Liveline dropping 8% (34,000). In the morning slots John Murray fell 12,000(4%) and Sean O’Rourke is fending off any advanced the Pat Kenny show is making but still back marginally by 4%(9,000). In the afternoon/evening Mooney was down 9,000 and Drivetime lost 7% or 19,000 listeners. So, in the programmes under scrutiny, only Ronan Collins made any gains.     Time Programme ’14Q1 ’13Q1 +/- +/- % 07.00-09.00 Morning Ireland 444 443 1 0.2% 09.00-10.00 John Murray 315 327 -12 -3.7% 10.00-12.00 P.K./S.O’R. 312 325 -13 -4.0% 12.00-13.00 Ronan Collins 221 214 7 3.3% 13.00-13.45 News at One 336 369 -33 -8.9% 13.45-15.00 Liveline 390 424 -34 -8.0% 15.00-16.30 Mooney 215 224 -9 -4.0% 16.30-19.00 Drivetime 241 260 -19 -7.3% 19.00-20.00 Arena 24 29 -5 -17.2%