2013 JNRS Newspaper Readership

With all the data we received yesterday, we nearly overlooked the readership data via the JNRS. It’s unfortunate (or otherwise) that they use the release date for the Island of Ireland report to also release the findings of the readership survey.  The survey is conducted face to face with 7,000 adults annually and questions them on their newspaper reading habits, both the physical product and online. It’s counterpart in the UK (NRS) takes a slightly different approach to the digital element in that they use comScore data to assess the online numbers. The survey showed that just over 3m people […]