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UK Readership – NRS Jan-Dec 2013NRS

It’s infinitely easier to amalgamate some of the data that’s appeared of late in one block. They all have a close association to each other, all hail from the UK and therefore it’s as well to marshal them all together. The data relates to the latest quarter of the NRS readership survey and the recent eABC certificates for the UK nationals. The readership survey appeared on Wednesday and it shows what everybody knows that print is in decline and web was on the up. The print research side is a face to face interview and the web portion comes from comScore data from September 2013. Some of the web increases look excellent, on the face of it, but many of the substantial gains come from a very low base in the first place. The FT, from the comScore data, shows that web visits are down 25% on the previous six months. But I’d suggest we look at the reality here in that the FT is a behind a paywall and currently has 343,000 subscribers (paying $5 per week) which is up 14% on the previous year (FT accounts 2013). The Guardian didn’t manage to increase its online numbers in the…

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2013 JNRS Newspaper Readership

With all the data we received yesterday, we nearly overlooked the readership data via the JNRS. It’s unfortunate (or otherwise) that they use the release date for the Island of Ireland report to also release the findings of the readership survey.  The survey is conducted face to face with 7,000 adults annually and questions them on their newspaper reading habits, both the physical product and online. It’s counterpart in the UK (NRS) takes a slightly different approach to the digital element in that they use comScore data to assess the online numbers. The survey showed that just over 3m people read a newspaper (or newsbrand) every day. 2.8m read the physical product and 490,000 read a paper online. The Sunday Independent and the Sunday World top the readership list with 962, 000 and 740,000 respectively although the SI adds 69,000 from digital and the SW only11,000.  In the mornings it’s the Irish Independent (666,000) and the Irish Times (385,000) that take first and second with the latter adding 30% with digital. Out of all the tabloids the Daily Mirror performs relatively the best adding 4% with digital – but they have made an effort on that front.  The figures in…

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ABC Newspaper Circulation July December 2013

    Market JD 2013 JD 2012 Diff ‘000 Diff % Total Sunday 811,052 865,221 -54,169 -6% Total Morning 480,585 513,896 -33,311 -6% Total Evening 70,276 75,386 -5,110 -7% Total Market 1,361,913 1,454,503 -92,590 -6%        

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ABC Sunday Newspaper Circulation July December 2013

The Sunday Market, like the morning, dropped 6% year on year, down 54,000 to 811,000. Unlike the morning market where there was a somewhat consistency to the declines the papers in the Sunday Market had very mixed fortunes. If falling circulation still manages to get you the title of ‘best performer’, then the Sunday Independent deserves that accolade. It only dropped 3% year on year and all other titles in the market declined by greater percentages. I’m of the opinion that the Sunday Market is a peculiar creature and some papers will fair ‘better’ than others because of this. The days of the multiple purchases on a Sunday are slowing if not gone altogether and it’s the papers that are held nearest and dearest that will survive the cull (or the “Sunday Slaughter” were you on the back bench of a tabloid). Publication JD 2013 JD 2012 Diff ‘000 Diff % Sunday Independent   229,382 237,185 -7,803 -3% Sunday World 208,281 217,141 -8,860 -4% Sunday Business Post 34,322 39,416 -5,094 -13% Daily Star Sunday  21,940 25,580 -3,640 -14% The Sun (Sunday) 57,304 64,789 -7,485 -12% Irish Sunday Mirror 38,104 40,688 -2,584 -6% The People 15,308 17,743 -2,435 -14% 132,656 148,801 -16,145…

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ABC Morning Newspaper Circulation July December 2013

Morning Market: The first point of reference is that the morning market has fallen below 500k for the first time and, as can see from the various charts accompanying the post, there is no sign of any reversal of fortunes. The big fallers year on year are the Red Tops who collectively are down 8%. The Sun and The Daily Star slug it out for worst performers in the Morning market title, watched on closely by the Daily Mirror. In the six month average both The Sun and The Star managed to stay above 60,000, but recent fortunes in the monthly circulations have shown that both papers come perilously close to going under that figure.   In these figures it should be remembered that the Evening Herald is a regular feature of the morning newspaper selection and has been since March 2013. The addition of a newspaper into an already crowded space will have an impact somewhere. (I’ve not included them in the mornings as I’d have to redo a lot!) Publication JJ 2013 JJ 2012 Diff ‘000 Diff % Irish Independent 117,361 123,981 -6,620 -5% Irish Times 82,059 88,356 -6,297 -7% Examiner 37,009 39,555 -2,546 -6% Daily Mirror 52,165…

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Irish Newspaper Circulation January 2014

January, thankfully, showed a change in the outlooks of the tabloids, most notably the Daily Mirror bouncing back some 7,000 copies on its December figure and the Sun followed suit gaining nearly 3,000. Still the year on year figure is bleak down between 5% and 9% – the latter percent being the Irish Daily Star. All the papers got a lift for the New Year bar the Observer – which it should be noted is one of the most expensive papers in the Irish Market weighing in at €3.00 – the same as the FT.  The Sunday Mirror is down 11% on the year, The People -12% and Sunday Times -7%. The Sunday Market is down 7% on the year and the morning market down 6%. Title Jan-14 Jan-13 Dec-13 Y/Y M/M % Ch Y/Y Daily Mirror  54,010 56,842 47,376 -2,832 6,634 -5% Daily Record 416 459 420 -43 -4 -9% Irish Daily Star 62,270 68,213 60,327 -5,943 1,943 -9% The Sun 62,477 66,823 59,606 -4,346 2,871 -7% 179,173 192,337 167,729 -13,164 11,444 -7% Daily Express 2,813 2,706 2,736 107 77 4% Irish Daily Mail 51,304 51,272 50,901 32 403 0% The Daily Telegraph 2,870 2,907 2,783 -37 87 -1%…

nne per
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Northeast

North East:Kildare, Louth, Meath, Laois, Offaly, Westmeath, Cavan & Monaghan Northwest Share Reach % Reach ‘000 Home Local Station 40.80% 48% 274 RTE Radio 1 16.60% 22% 125 iRadio NW 13.30% 21% 121 Today FM 9.30% 15% 83 RTE 2FM 6.80% 12% 68 Newstalk 2.90% 7% 40 RTE Lyric FM 0.90% 2% 12

Northwest per
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Northwest

North West: Galway, Mayo, Roscommon, Longford, Leitrim, Sligo & Donegal Northeast Share Reach % Reach ‘000 Home Local Station 28.60% 28% 194 RTE Radio 1 24.20% 21% 140 Today FM 11.60% 14% 94 RTE 2FM 9.50% 13% 87 iRadio NE 7.80% 12% 82 Newstalk 4.50% 7% 50 RTE Lyric FM 0.80% 2% 12

s e per
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Southeast

South East: Carlow, Kilkenny, Wexford, Waterford & Tipperary South Riding Southeast Share Reach % Reach ‘000 Home Local Station 36.20% 37% 146 Beat 102-103FM 15.00% 23% 90 RTE Radio 1 19.60% 21% 83 Today FM 12.30% 15% 58 RTE 2FM 8.30% 12% 46 Newstalk 3.90% 7% 26 RTE Lyric FM 1.10% 3% 12

Southwest per
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Southwest

South West: Limerick, Clare, Kerry, Tipperary North Riding & South West Laois Southwest  Share Reach % Reach ‘000 Home Local Station 45.40% 47% 194 RTE Radio 1 17.00% 21% 89 RTE 2FM 10.70% 15% 62 Today FM 9.00% 15% 63 Spin South West 8.70% 18% 75 Newstalk 4.00% 7% 28 RTE Lyric FM 1.50% 3% 13

Newstalk 2013 Q4
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Newstalk

Pat Kenny’s figure is the one that everyone will discuss here. 98,000 listeners for a combined survey with Tom Dunne and an increase of 81% on the year. But, as I speculate here, there may be further to go. In comparison to the previous survey, it looks as if it hasn’t exactly spilled over that much into the lunchtime slot and Moncrieff can’t really be a benefactor having increased survey on survey. George Hook is down slightly on the year and Off the Ball made somewhat of a comeback. The graphic below does show that there is a bit of a ‘sling shot’ from Pat Kenny and lifting all quarter hour slots until about 4:00pm. Time Programme Station 2013_4 2012_4 +/- +/- 07.00-10.00 Breakfast  Newstalk 126 121 5 4% 10.00-12.30 Pat Kenny (TD)* Newstalk 96 53 43 81% 12.30-13.30 Lunchtime Newstalk 65 61 4 7% 13.30-16.30 Moncrieff Newstalk 112 95 17 18% 16.30-19.00 The Right Hook Newstalk 130 131 -1 -1% 19.00-22.00 Off the Ball Newstalk 43 39 4 10%  

TodayFM 2013 Q4
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Today FM

 Today FM dropped marginally by 9,000 or 2%. Ian Dempsey managed a very decent 8% increase, but Ray D’Arcy and the KC show were obviously feeling the pinch from format changes elsewhere. Time Programme Station 2013_4 2012_4 ‘+/- ‘+/-2 07.00-09.00 Ian Dempsey Breakfast Show Today  189 175 14 8% 09.00-12.00 Ray D’Arcy Show Today  230 243 -13 -5% 12.00-14.30 The KC Show Today  126 151 -25 -17% 14.30-16.30 Tony Fenton Today  105 113 -8 -7% 16.30-19.00 The Last Word Today  160 160 0 0% 19.00-22.00 The Mix Up* Today  29 25 4 16%

LyricFM 2013 Q4
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Lyric

Lyric increased its listenership by 11,000 over the year with a big push from Marty Whelan who increased listenership by 41%. Niall Carroll increased his showing as well, but the rest of the day tailed off Time Programme Station 2013_4 2012_4 ‘+/- ‘+/-2 07.00-10.00 Marty in the Morning  Lyric  41 29 12 41% 10.00-14.00 Niall Carroll’s Classical Daytime Lyric  41 38 3 8% 14.00-16.00 The John Kelly Ensemble Lyric  27 29 -2 -7% 16.00-19.00 Liz Nolan’s Classic Drive Lyric  42 45 -3 -7% 19.00-20.00 Jazz Alley  Lyric  13 14 -1 -7%  

2FM 2014 Q4
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2FM

2FM managed a small increase in their listenership over the year but the underlying figures show that a large tranche of their programmes did not do well. Most interestingly, the slot that ‘took it for the team’ is the one that excelled in the figures – “Breakfast With Hector” adding 12,000 or 10% year on year. In the top thirty, only five programmes managed a 10%+ increase year on year and Hector was one of them! The ‘soldiers of the dawn’ did not desert their Captain, although it looks like the Generals did.It’s no harm in pointing out that there are infact elephants in the room in case anyone hadn’t noticed and it will be interesting to see if this will be addressed in this long awaited shakeup of 2FM. Time Programme Station 2013_4 2012_4 ‘+/- +/- 07.00-09.00 Breakfast With Hector 2FM  136 124 12 10% 09.00-11.00 Tubridy 2FM  152 160 -8 -5% 11.00-13.00 Colm Hayes 2FM  134 131 3 2% 13.00-14.00 Larry Gogan’s Golden Hour 2FM  80 83 -3 -4% 14.00-16.30 Rick in the Afternoon 2FM  122 114 8 7% 16.30-19.00 Will Leahy 2FM  111 111 0 0% 19.00-20.00 Game On with Damien O’Meara* 2FM  21 25 -4 -16%  

RTE1 2013 Q4
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RTE1

Morning Ireland added a few listeners as did John Murray (although absent for a large portion of the survey). In what’s now a very competitive morning slot Séan O’Rourke managed an increase of 6,000 on last year’s figure – but it’s only fair to say that it is down 7,000 on the previous survey (Q3) when he was only a month in the job. When Pat filled that slot he was pulling in around 320/30 thousand. He’s now in Newstalk and could be attracting about 150,000 to 130,000 if the maths are in his favour. This would mean that RTE1 has held firm and retained/won listeners and Newstalk have done likewise, then who is suffering?Still, given the publicity surrounding the Kenny move to Newstalk, I’d say Donnybrook will be happy enough with that number.In the lunchtime Ronan Collins added 19,000 listeners (+9%) but then everything seems to go south. News at One lost 11,000 and Joe Duffy is the second bigest faller with a 21,000 (-5%) drop only surpassed by Drivetime which is down 23,000 (-9%). Time Programme Station 2013_4 2012_4 ‘+/- % 07.00-09.00 Morning Ireland RTE 1 449 441 8 2% 09.00-10.00 John Murray RTE 1 324 323 1 0%…