Radio

JNLR 2013 Q4 National Listenership

The National picture has been more or less static in terms of overall Radio listenership for the past few surveys. In this survey it’s down from a 84% reach to 83% reach on the same period last year but stable on the previous survey.  Looking at the individual stations RTE1 dropped 19,000 listeners but kept its percentage reach, as did most stations in the survey. 2FM and Lyric saw marginal increases over the year but Today FM dropped a small 9,000 listeners. The big winner (and spender) over the last twelve months was Newstalk gaining 30,000 listeners in the twelve months, 21,000 of which can be attributed to betweeen this survey and the last and the introduction of Pat Kenny to the station one would speculate. They stay in single digits in terms of reach at 9%, but have managed an impressive 11% increase in audience over the year.  The big faller has been the home local stations who collectively lost 106,000 listeners or 7% of their audience over the year. Station 13_4   12_4   +/- +/-3 +/-  Any Radio 83% 2,972 84% 3,028 -1% -56 -2% Any National 45% 1,632 45% 1,635 0% -3 0% Any RTE Radio…

Radio

JNLR 2013 Q4 Dublin Listenership

Dublin listenership has slipped yet again and is now at a reach of 79% or 803,000 listeners. Actually the listenership in the capital has either been briefly static or in decline since the survey of 2011 Q1 which is eleven surveys back at this point. There’s very little to indicate the reason for the decline in Radio listenership in the capital and one can only speculate that other activities have taken the place of what was once solely “radio time”. Inside that overall figure of 803,000 is the battle between thirteen stations all competing for ears on a daily basis. As with every survey there are winners and losers. Going on a year on year comparison this year is no different. There were falls for 104FM and 98FM dropping 26,000 and 24,000 respectively, Spin and Q102 also loosing 19,000 each as well (98FM is up on the previous survey unlike the other fallers just mentioned). Newstalk managed a respectable increase of 8,000 and coupled with a drop in the fortunes of Spin FM this survey (146,000 to 127,000) it propels Newstalk into the third most listened to station in the capital. It may not seem much, but if you were…

Radio

Pat Kenny’s Potential Audience

This is a bit of number crunching and speculation around the Pat Kenny Show on Newstalk. There are two things we know: we know where they are and we know where they were! Using that, a few sums and a bit of educated guesswork, we’re going to see where Pat Kenny might be hitting audience wise – with a few caveats naturally. ‘Below the fold’ you’ll find an editable spreadsheet which contains the basis of this arguement. So, we know his programme slot has a current audience of 96,000 from this survey – which is already in the calculation below. This number is comprised of four months of Pat Kenny and eight of Tom Dunne. Plugging some figures into the panels below will allow us to make an educated estimate of what Pat’s audience was in the last four months of the survey. At the bottom of this article is a small editable ‘mathematical model’ in Excel. You can change the figures in red to create different scenarios explained below. Take note – its not where he’ll end up when his first 12 months are revealed, but it’s the estimated audience from September to December based on the figures we…

Radio

JNLR 2013 Q4 Station Programmes

Here we take a look at the individual stations and their programmes and how they compare to the same survey last year. This comparison is the twelve months to December 2013 compared to the twelve months to December 2012. This year like others there will be differences in the comparative figures. The 2013 Q4 figure will be the same in all places that you read them, but the comparison figure is probably different here. These comparisons are twelve months over twelve months (2012 Q4 Vs 2013 Q4). So in other quarters you’ll find a difference in the performance of the programmes as they will be comparing this survey to, most likely, the previous one (2013 Q4 Vs 2013 Q3) – it’s a subtle difference, but can be a big one.[module-263]

Radio

JNLR 2013 Q4 Top 30

This is the top 30, and to be honest shakes up a bit of interest and it’s the portion of the survey that the rest of the media, mainly print media, pick up on. The big gains come from the two Sport slots on RTE at the weekend and Claire Byrne on a Saturday. It’s a fact of like that schedules change, so where possible the asterisk denotes that the comparison has changed. Fallers in Today’s schedule were for the KC Show and Phil Cawley shows and Drivetime and Playback on dropped on RTE1. Joe Duffy maintained his number two slot to Morning Ireland but the gap has widened again to a 50, 000 difference (it was just above 20,000 at one point). Marian is resurgent in the Sunday slot moving five places from #9 to #4. Other than the odd change here and there the leader board remains roughly the same as last year. Stat Time    Prog    2013 2012 000 % #2013 #2012 RTE 1 07.00-09.00 Morning Ireland 449 441 8 2% 1 1 RTE 1 13.45-15.00 Liveline 399 420 -21 -5% 2 2 RTE 1 Sat 11.00-13.00 Marian Finucane 376 363 13 4% 3 3 RTE…

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JNLR 2013 Q4 Local Stations

Much like previous surveys, local area franchises remain as they were. Except there are two large fallers this survey. Galway Bay dropped 25,000 and thirteen percentage points and Tipp FM dropped 13,000 and ten percentage points. To counter this there were no huge gains either, the largest being East Coast with 3,000. As you can see from the graphs beow, time has not been kind to the Locals. Once the debutant darling of the radio world, they have seen better days. Dropping 100,000 plus in the last year has to be hurting business. Their decline really only began at the end of 2012 but there has been no letup since. Local Q4 Listening Franchise 13-4 ‘000 13-4 % 12-4 ‘000 12-4 ‘000 +/- +/-  Highland Radio  Nth Donegal 66 65% 66 65% 0 0% Mid West Radio  Mayo 61 60% 60 59% 1 1% Radio Kerry  Kerry 59 51% 58 50% 1 1% Ocean FM  Donegal/Leit 39 48% 41 50% -2 -2% Tipp FM  Tipperary 47 38% 60 48% -13 -10% Clare FM  Clare 41 45% 43 47% -2 -2% WLR FM  Waterford 42 46% 41 46% 1 0% Galway Bay FM  Galway 63 32% 88 45% -25 -13% Limerick’s…

Print

Saturday lift for the Tabloids

Just a small bit of information regarding the differences between the Monday to Friday Sales and a Saturday sale for the various papers. The ABC will break out the Saturday and non Saturday sale. Even if the Guardian and Telegraph are coming from a low base, the lift is still fairly impressive and would indicate that there is a good demand for a quality UK based paper at the weekend and all that it offers in terms of extra supplements. The big number increases go to the three tabloids with The Sun being the main beneficiary, increasing its circulation by 50% on its M-F sale and the others by 28%. It shows where the heartland of the tabloid is – primarily sport.    Title M-F Sat Lift The Sun 54,394 81,496 50% Daily Star 52,385 67,297 28% Daily Mirror 44,924 57,675 28% Daily Mail 50,376 47,704 -5% The Guardian 2,021 7,199 256% The Daily Telegraph 2,208 5,198 135% Financial Times 2,152 4,115 91% Daily Express 2,653 3,084 16% The Times 1,969 2,634 34% Daily Record 413 447 8%

Mirror abc dec 2013
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ABC E Numbers December 2013

Interesting numbers from the ABC, but this time it’s their ‘e’ numbers. Ever since The Sun went behind the paywall, with moderate success, we’ve kept an eye on web traffic for The Mirror to see how it fairs without that competition. They’ve had a decent month breaking through the 2m mark, but still a good bit to go catching up with the Guardian and The Mail. But there was some buried information in the ABC release. For the first time it published the numbers for they Mirror’s ‘tablet edition’ – a replica of its print edition, but it’s not an app. A total of 34,000 people subscribed to its free Monday to Friday version and 5,000 forked out £3.99 for the Weekend edition. Small numbers given that the daily Mirror sells 965,000 ever day (865,000 M-F and 1,154,000 Sat) and 935,000 every Sunday. But it revealed that 960 individuals have a subscription to the M-F edition for the Irish Mirror which is 0.2% conversion to the Irish Print edition (the UK edition ratio is 4%). And 113 individuals paid the £3.99 for the weekend edition! Just to take a quick look at the other numbers the ABC published. The mail…

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ABC Circulation December 2013

December is always a bad month for sales and this year is no different. The tabloids took a beating last month dropping 10,000 over the month. The big faller was The Mirror leaving 5,600 behind on November. The Sun fell into the 50’s pit for the first time and The Daily Star hung on by a very narrow 400 copies. With the inclement weather we had last month, I can’t expect that these figures will rebound as much as they have historically in January. In the Sunday market the Sun lost over 3000 on the month with the rest of the tabloids holding onto what they had in November. The Sunday Times slipped again, this time by over 2,000 and leaves it on 92,000.  The “Annus horribilis” award goes jointly to the same stable: Sunday People -16% Daily Mirror -15% Sunday Mirror –14% all compared to December 2012.  If we were commenting on a fast passed industry, I’d be analysing the final six month ABC figures for the market as a whole. But we’re dealing with some sections of the print media still clinging to the ideals of the Gutenberg press, so it will be next month before we have…

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JNLR Q1 2014

Research Results Q1 2014 All the latest results from the JNLR can be seen here.