digital

independent.ie Website audit October 2013

It slipped into the ABC email, hoping to remain unnoticed perhaps. But along with the monthly ABC’s was the website audit for independent.ie for August 2013. Unfortunately this audit is not directly comparable to their previous audit as the sites under scrutiny are different. This audit covers independent.ie only whereas the previous one for March 2012 covers all of it products (grabone.ie, findajob.ie, globrix.ie etc). The results are below and show that, on average, just short of a quarter of a million people visit the website every day and 4m people visit the site every month. Using the daily average we can say that when someone visits they read roughly six pages per visit. While data like this is welcome, and given that there was an 18 month gap between audits we could say very welcome, it still falls short of informative. You only have to look across the water to see what information news organisations there provide in their certificates to focus on how drab the information provided by independent.ie actually is. All the rhetoric emanating from Talbot Street regarding the ‘digital future’ seems to be lost in this certificate. I can look at the Daily Telegraph’s eABC Cert…

tabs nov 13
Print

November ABC Irish Newspaper circulations 2013

A fairly grim month for the Tabloids, again. Whatever it was about the month all the titles suffered. The Sun back nearly 3,400 copies (about 5%) and The Daily Star recording a 1,600 drop. The Mirror was the surprise of the month adding 1,800 to its numbers. Collectively the tabloids were down nearly 3,000 copies – and history shows that it won’t get any better next month. The Sun is currently perilously close to a drop into the physiological bad lands of sub 60,000 copies– something their sales force would prefer not to see.  All the Sunday tabloids were in a similar position dropping month on month – the biggest faller being the Sunday Mirror followed by the Daily Star on Sunday. Again, something positive to report with the Mail on Sunday adding 1,200 to their figure. The total market is back 10,000 month on month and a hefty 48,000 on the year. Are there any signs of arresting this interminable decline? The charts below show how the market has fared since ’09. Badly. The ‘positive’ (if you were taking to clutching at straws) is that the rate of decline is definitely slowing, but it’s still the wrong side of…