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The Sun’s numbers behind the paywall

Very interesting numbers from News UK last week – publishers of the Sunday Times and The Sun etc. After a few months behind a paywall it has revealed that the Sun has currently 117,000 subscribers to its digital offering Sun+. Their last audited figure before they went behind the wall was 1.8m for July 2013 which equates to a 6.5% conversion to digital. It wouldn’t be the strongest figure in the world but there is an upside in that the 117,000 as it will add £12m to the turnover of the paper. In the same press release it revealed that The Times/Sunday Times offering had 157,000 subscribing to their digital package which could potentially add up to £16m in subscriptions. Finally, Sunday Times also released an eABC cert for the numbers subscribing to their ‘Tablet Edition’ of the paper – 85,000 people – of which 77,000 of them view it through a iPad. Likewise The Times also produced cert which shows that it has 67,000 subscribers daily looking at it through their tablet edition – 61,000 through an iPad. In the case of the Digital Tablet Sunday edition it’s about a 10% ratio to the print edition. The daily figure…

digital

independent.ie Website audit October 2013

It slipped into the ABC email, hoping to remain unnoticed perhaps. But along with the monthly ABC’s was the website audit for independent.ie for August 2013. Unfortunately this audit is not directly comparable to their previous audit as the sites under scrutiny are different. This audit covers independent.ie only whereas the previous one for March 2012 covers all of it products (grabone.ie, findajob.ie, globrix.ie etc). The results are below and show that, on average, just short of a quarter of a million people visit the website every day and 4m people visit the site every month. Using the daily average we can say that when someone visits they read roughly six pages per visit. While data like this is welcome, and given that there was an 18 month gap between audits we could say very welcome, it still falls short of informative. You only have to look across the water to see what information news organisations there provide in their certificates to focus on how drab the information provided by independent.ie actually is. All the rhetoric emanating from Talbot Street regarding the ‘digital future’ seems to be lost in this certificate. I can look at the Daily Telegraph’s eABC Cert…

tabs nov 13
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November ABC Irish Newspaper circulations 2013

A fairly grim month for the Tabloids, again. Whatever it was about the month all the titles suffered. The Sun back nearly 3,400 copies (about 5%) and The Daily Star recording a 1,600 drop. The Mirror was the surprise of the month adding 1,800 to its numbers. Collectively the tabloids were down nearly 3,000 copies – and history shows that it won’t get any better next month. The Sun is currently perilously close to a drop into the physiological bad lands of sub 60,000 copies– something their sales force would prefer not to see.  All the Sunday tabloids were in a similar position dropping month on month – the biggest faller being the Sunday Mirror followed by the Daily Star on Sunday. Again, something positive to report with the Mail on Sunday adding 1,200 to their figure. The total market is back 10,000 month on month and a hefty 48,000 on the year. Are there any signs of arresting this interminable decline? The charts below show how the market has fared since ’09. Badly. The ‘positive’ (if you were taking to clutching at straws) is that the rate of decline is definitely slowing, but it’s still the wrong side of…

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Johnston Press Irish Titles for sale?

All very interesting in the regional’s where Mediaforce (represents regional newspapers to advertising agencies and major advertisers (Mediaforce Titles) are making a play for the Republic Of Ireland titles of Johnston Press for a suggested €8.5m in cash. The current Johnston portfolio is Dundalk Democrat, Leinster Leader, Leinster Express, Leitrim Observer, Longford Leader, Kilkenny People, Limerick Leader, The Nationalist and Munster Advertiser, Tipperary Star and The Echo. Mediaforce here represent over 50 regional titles in the Republic. Their job would be essentially to be the voice of those titles to advertising agencies and large brands. The make it easier for a company/agency to ‘bulk buy’ ads in these regional publications. Mediaforce already represent the Johnston Press products here, so there should be no change there. However the company also represents all of IN&M regional brands and it would have to be seen if they will continue to do so if the Johnston Press papers are sold to them – would IN&M see a conflict of interest there or indeed the recently formed Celtic Media Group who they also represent? A recent statement for Johnston Press suggested that their advertising contracted in the Republic of Ireland by 15% in 2012, so…