UK Newspaper Readership 2013_Q3

Here’s a very quick look at the latest NRS survey in the UK released yesterday. Readership of the print edition combined with comscore data on their respective websites gives a PAAD – Print And Digital Data or a news title’s ‘brand footprint’ –their total readership across print and electronic media. In terms of print readership, The Sun is by far the best read paper in the UK at 6.1m readers every day, nearly 1.5m readers ahead of its closest rival the Daily Mail. The best read paper in the UK reaches 12% of the population whereas here the best read […]