UK Newspaper Readership 2013_Q3

Here’s a very quick look at the latest NRS survey in the UK released yesterday. Readership of the print edition combined with comscore data on their respective websites gives a PAAD – Print And Digital Data or a news title’s ‘brand footprint’ –their total readership across print and electronic media. In terms of print readership, The Sun is by far the best read paper in the UK at 6.1m readers every day, nearly 1.5m readers ahead of its closest rival the Daily Mail. The best read paper in the UK reaches 12% of the population whereas here the best read […]

Irish Online Newspaper Readership

I normally keep a tighter rein on the outpourings of comscore, but have been sadly remiss of late and missed two gems from an Irish perspective- it’s a sad reflection that we have to look to a US based organisation to get some solid figures on Ireland. The research was conducted in September 2013 and shows that eight out of ten Europeans visited News & Information site in September. The Nordic countries lead the way taking the top three spots, followed then by Ireland with 96% of Irish internet users visiting a News & Information site that month. It interesting […]

October 2013 Newspaper ABC’s

The October ABC’s were released earlier today and show a continued decline of newspaper sales, for those that produce a monthly figure anyway. As a group the tabloids are still taking a beating, down 21,000 year on year and close to 4,000 month on month with The Daily Mirror contributing nearly half of that drop.  The Daily Mail is down just shy of 3,000 on the month with the morning market down 7,500 on the month and 23,000 on the year.  Looking at the Sundays, The Sun (Sunday) manages a rare gain, adding 1,400 to their numbers but is still […]