ABC Irish Newspaper Circulations September 2013

Just to recap – there are two distinct ABC reports – a monthly report, in which twelve morning newspapers available in Ireland subscribe to and equally twelve of the Sunday’s provide data for. Three mornings and three Sundays only provide data on a six monthly basis to complete the lofty sounding ‘Island of Ireland’ report, a report which is given acres of space in print and way too much weight – and I stand guilty as accused on that front. The monthly data correlates very highly with the overall market and should be given equal provenance. However, the argument would […]

Comreg Data 2013 q2

The latest Comreg statistics were released and as usual, throw up an array of data, too much to be all consumed here, but for a quick scan of the numbers I have taken out some of the salient points. As with the data every quarter some of the numbers can be a little confusing, solely down to the rules pertaining to the data collection. For example we have a mobile penetration of 118% in Ireland (more mobiles than every man, woman and child in the country).The reasons for that is that they are based on SIMS which are also used […]