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Post Sun Paywall

The Sun dipped behind a paywall on 1st August and its first audited figures for that month would normally be available today – but they pulled a fast one and withdrew from the ABC e-audit seemingly. Prior to going behind the paywall, The Sun’s website had average daily uniques of 1.8m, with an average of just below eight page view per visitor.  The Mirror on the other hand was always about 30% behind The Sun numbers coming in at 1.4m unique per day pre-paywall. It’s interesting to note that about 40% of the visitors to the Mirror sites are “mobile” – The Sun didn’t break out that figure. The Mirror has put a lot of effort in the last year into their mobile offering and it looks to be paying off. And just for clarity: according to the ABC, a Mobile Page Impression is one that is “delivered in a format optimised for use on a smartphone or similarly capable handheld device” Data from the latest audit in August shows the Mirror site traffic increased by 20% on the previous month, obviously driven by the Sun blocking content. Now, call me cynical, but I think 20% is on the low…

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August 2013 ABC Newspaper Circulations

For the tabloids, August with the start of the premier league couldn’t have come quick enough. A large group of soccer supporters seemingly regained their interest in tabloids this month and in the mix there are probably a scattering of GAA supporters too, loyal to the true faith and not concerned with the ‘foreign game’ at all! Two big GAA games in August both featuring the metropolitans would have to have definitely added a few copies in the capital. Even the Daily Express, not noted for its GAA coverage, managed an increase in August. Gainers seriously outweighed fallers this month with only six papers showing a decline and eighteen showing an increase. The Daily Star received the biggest lift gaining over 4,000 and putting it back to a relatively healthy 68,000. The Sun added over 3,000 and the Mirror put on 1,400. In total the morning tabloids gained nearly 9,000 copies – which is not a bad uplift month on month and twice the uplift they received August on July in 2012. The Sunday tabloids had a decent bounce as well collectively gaining close to 6,000 copies on July. The Sunday Times also had a decent lift of 1,300 but…

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Irish Newspaper prices

There are the newspaper prices of Irish Newspapers, Daily, Weekend Editions and Sundays Papers. They will be updated as regularly as necessary: