Irish Newspaper Readership JNRS 2013

Without the fanfare that used to accompany the release of the JNRS the figures they nonetheless surfaced this morning. This book is different to previous years in the respect that it measured newspaper readership across two medium, print and online. These two figures are then combined to give a “brand footprint” – the total reach of a news brand. Whilst it’s a welcome move on behalf of the industry and one that perhaps should have been address some years back, there are some particularly irksome aspects to the survey. Although the various stakeholders in the survey go to great lengths […]