digital

RTE Web Statistics October 2012

RTE Web Statistics October 2012  Serverd: Daily October 2012 % Daily October 2011 %  +/- Total Browsers  443,993 100% 419,054 100% 6% Total Page Impressions 3,910,703 100% 3,978,646 100% -2% Pages Per Browser 9 9 0% Total Web Browsers  310,257 70% 342,538 82% -9% Total Web Page Impressions 1,947,890 50% 2,457,386 62% -21% Pages Per Browser 6 7 -14% Total App Browsers  133,736 30% 76,516 18% 75% Total App Page Impressions 1,962,813 50% 1,521,260 38% 29% Pages Per Browser 15 20 -25% Requested Downloads 22,386 40,168 -44% AV Plays 177,066 268,752 -34%

over 000
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ABC Jan June 2013

The ABC Island of Ireland report was published today finally detailing the state of the newspaper market. It shows that all of the markets declined in the past twelve months. Sundays are down 9% to 834,000, mornings down 7% to 495,000 and Evenings back 6% to 73,000.     Whereas the rate of decline had been lessening in the last few reports, this one reverses that trend with all markets showing a greater percentage drop than recent reports.  Market JJ 2013 JJ 20122 Diff ‘000 Diff % Total Sunday 834,374 915,575 -81,201 -9% Total Morning 495,873 534,336 -38,463 -7% Total Evening 73,942 78,735 -4,793 -6%           Total Market 1,404,189 1,528,646 -124,456 -8%  

sundays market
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ABC Jan June 2013 Sunday Newspapers

The Sunday newspaper market dropped 9% or 81,000 copies compared to Jan June 2012. Similar to the morning market the tabloids have taken the brunt of that decline having fallen about 40% since 2005 whereas the non-tabloids have dropped about half of that in the same period. The Sunday Independent remains the market leader selling 232,000 every Sunday. It dropped 3% on the same period last year and given that the market dipped 9% it, in some respects, outperformed the market.   It’s followed by the Sunday World at 211,000 having lost 7% or 15,000 year on year. You can see from the individual newspapers graph below that these two papers were ‘nip-and-tuck’ for much of the naughties but the Sunday Independent has now widened its lead to 21,000 over its nearest rival. As mentioned the tabloids have had a bad twelve months dropping nearly 60,000 collectively or 15% – way ahead of the market fall. Leader in that decline is the Sunday Sun falling 30% or 24,000 copies year on year. The Daily Star dropped 22% but probably doesn’t care as it makes no effort in the market and still manages to sell 22,000 every Sunday (€1.1m at the…

Morning formats
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ABC Jan June 2013 Morning Newspapers

The morning market figures show declines across the board but in varying degrees. The total market is down 7%, or a few copies shy of 40,000 in comparison to the same six months in 2013. The biggest faller was The Daily Star which lost 11% (8,500) of its circulation. The Financial Times also lost 13% but it’s coming from a very low base in the first place. In the other tabloids   The Sun fell 10% and The Mirror 5% The tabloids have very much suffered at the hands of the recession. Collectively, they are down about 40% compared to their combined circulation in 2005 whereas the non-tabloids in the market are down about 17% over the same period. Granted, it’s a sharp decline for both formats but the red-tops are falling at a much steeper rate. The tabloid share of the morning market has also fallen from 44% in 2005 to 38% in 2013 so they are losing both share and circulation at the same time. Publication JJ 2013 JJ 2012 Diff ‘000 Diff % Irish Independent 121,120 125,986 -4,866 -4% Irish Times 84,201 92,565 -8,364 -9% Examiner 37,897 40,245 -2,348 -6% Daily Mirror 54,550 57,445 -2,895 -5% Irish…

evening herald morning
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ABC Jan June 2013 Evening Newspapers

I stuck to my guns on this one and shepherded the Evening Herald into the ‘Evening Market’. I appreciate that it now appears early morning but I’d hate to break with tradition. As normal there’s little to say about the evening figures. The Echo is down 2,000 copies or 12%, close to the drop of its morning stalemate. The Herald is down 4% or 2,600 copies which may raise an eyebrow or two. Given all the fanfare of its move to a hybrid morning/evening publication, one has to ask if it was worth it. Graphically one could say perhaps initially, but it looks as if it’s loosing traction.     Publication JJ 2013 JJ 2012 Diff ‘000 Diff % Evening Herald   58,545 61,179 -2,634 -4% Echo 15,397 17,556 -2,159 -12% Total  73,942 78,735 -4,793 -6%