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UK Digital Editions ABC’s

The ABC just released the Consumer Magazine Report, which details the circulation figures of some 250 magazine titles available in the UK and Ireland. Unfortunately there is no breakdown of the RoI so there’s not a huge deal if interest in the figures here in the main. Nonetheless there are some interesting points that are worth highlighting. The biggest distributed magazine in the survey was Tesco magazine with 1.9m copies distributed every month. This is followed by magazines from rivals Asda and Morrisons and all three magazines distributed free throughout their stores. The biggest paid for magazine was TV Choice at 1.2m copies, What’s on TV with 1.08m copies and Take a Break at 713k. Magazine  Circulation TV Choice 1,282,276 What’s on TV 1,081,176 Take a Break 713,778 Radio Times 577,338 Slimming World 408,348 New! 382,794 Closer 341,084 Chat 316,086 Glamour 315,461 OK! Magazine 293,891 In this report there were 85 titles who were audited for a digital edition of their publication. From the ABC:  “A digital edition is an edition of the print publication published electronically as a unit which once published is, as a principle, inert (i.e. does not change)”   The figures are very low in comparison…