readership morn

Irish Newspaper Readership JNRS 2013

Without the fanfare that used to accompany the release of the JNRS the figures they nonetheless surfaced this morning. This book is different to previous years in the respect that it measured newspaper readership across two medium, print and online. These two figures are then combined to give a “brand footprint” – the total reach of a news brand. Whilst it’s a welcome move on behalf of the industry and one that perhaps should have been address some years back, there are some particularly irksome aspects to the survey. Although the various stakeholders in the survey go to great lengths to hammer home that this is a new survey and that these figures cannot be compared to previous surveys. However the survey splits readership into the print editions and the online editions of each title separately and therefore anyone curious will naturally make the comparison to past surveys. This survey would have us believe that readership of the print edition is on the up, and has been for many years now, for the morning titles anyway. Now, without putting to fine a point on it – I find the numbers incredulous. The last five years have possibly been the worst in…


UK Newspaper Readership 2013

The NRS, the UK equivalent to the JNRS here, was released on the 23rd August. The survey is similar to our own (now) in that it takes account of readership of a paper in both print and online. It also makes for interesting data. Looking to the future of news organisations first:  We see that the most visited news website in the survey is the Daily Mail reaching 2,110,000 UK citizens (subjects) every day (the survey data is limited to the UK only) This is followed by the Guardian at 1,391,000 visitors a day and then the Telegraph at 815,000 visitors per day – but notably – all paying guests. The Telegraph, The Times and F.T. are all behind a paywall and all their visitors are paying for the privilege of viewing the website. The Sun is as well, but the research did not reflect this as they only began to charge in August.   The big question is not will the Mail slip behind a paywall, but when will this happen. With 2m+ visitors, this has to give rise to formulating some strategy to capitalise financially their vast number of visitors. But the big numbers are the ‘brand footprints’…


RTE web audit October 2012

Stuck in the ABC data yesterday was the web data for and interesting reading it makes. The audit is for October 2012 and we have comparative data for October 2011. The state broadcasters site is visited on average by 443,000 unique browsers (roughly equivalent to people) every day and 4.8m browsers every month. There are 3.9m pages read every day and 121m every month. Compared to last year the total number of unique visitors is up 6% but their engagement has slipped marginally as the total number of pages viewed per day is down 2% both per day and per month. The number of pages viewed per visit dropped from 9.5 to 8.8 per day (-7%). The audit splits the browsers into web and ‘app’* and it clearly shows that the ‘app’ is crucial to attracting visitors. App visitors now account for 30% of total visitors but 50% or all page impressions. App visitors are up 75% year on year and app page impressions are up 29%. Conversely, whilst there 57,000 more app visitors year on year, those using the apps to access the RTE’s website are viewing significantly less pages, 25% less – more visors but less engagement….


RTE Web Statistics October 2012

RTE Web Statistics October 2012  Serverd: Daily October 2012 % Daily October 2011 %  +/- Total Browsers  443,993 100% 419,054 100% 6% Total Page Impressions 3,910,703 100% 3,978,646 100% -2% Pages Per Browser 9 9 0% Total Web Browsers  310,257 70% 342,538 82% -9% Total Web Page Impressions 1,947,890 50% 2,457,386 62% -21% Pages Per Browser 6 7 -14% Total App Browsers  133,736 30% 76,516 18% 75% Total App Page Impressions 1,962,813 50% 1,521,260 38% 29% Pages Per Browser 15 20 -25% Requested Downloads 22,386 40,168 -44% AV Plays 177,066 268,752 -34%

over 000

ABC Jan June 2013

The ABC Island of Ireland report was published today finally detailing the state of the newspaper market. It shows that all of the markets declined in the past twelve months. Sundays are down 9% to 834,000, mornings down 7% to 495,000 and Evenings back 6% to 73,000.     Whereas the rate of decline had been lessening in the last few reports, this one reverses that trend with all markets showing a greater percentage drop than recent reports.  Market JJ 2013 JJ 20122 Diff ‘000 Diff % Total Sunday 834,374 915,575 -81,201 -9% Total Morning 495,873 534,336 -38,463 -7% Total Evening 73,942 78,735 -4,793 -6%           Total Market 1,404,189 1,528,646 -124,456 -8%  

sundays market

ABC Jan June 2013 Sunday Newspapers

The Sunday newspaper market dropped 9% or 81,000 copies compared to Jan June 2012. Similar to the morning market the tabloids have taken the brunt of that decline having fallen about 40% since 2005 whereas the non-tabloids have dropped about half of that in the same period. The Sunday Independent remains the market leader selling 232,000 every Sunday. It dropped 3% on the same period last year and given that the market dipped 9% it, in some respects, outperformed the market.   It’s followed by the Sunday World at 211,000 having lost 7% or 15,000 year on year. You can see from the individual newspapers graph below that these two papers were ‘nip-and-tuck’ for much of the naughties but the Sunday Independent has now widened its lead to 21,000 over its nearest rival. As mentioned the tabloids have had a bad twelve months dropping nearly 60,000 collectively or 15% – way ahead of the market fall. Leader in that decline is the Sunday Sun falling 30% or 24,000 copies year on year. The Daily Star dropped 22% but probably doesn’t care as it makes no effort in the market and still manages to sell 22,000 every Sunday (€1.1m at the…

Morning formats

ABC Jan June 2013 Morning Newspapers

The morning market figures show declines across the board but in varying degrees. The total market is down 7%, or a few copies shy of 40,000 in comparison to the same six months in 2013. The biggest faller was The Daily Star which lost 11% (8,500) of its circulation. The Financial Times also lost 13% but it’s coming from a very low base in the first place. In the other tabloids   The Sun fell 10% and The Mirror 5% The tabloids have very much suffered at the hands of the recession. Collectively, they are down about 40% compared to their combined circulation in 2005 whereas the non-tabloids in the market are down about 17% over the same period. Granted, it’s a sharp decline for both formats but the red-tops are falling at a much steeper rate. The tabloid share of the morning market has also fallen from 44% in 2005 to 38% in 2013 so they are losing both share and circulation at the same time. Publication JJ 2013 JJ 2012 Diff ‘000 Diff % Irish Independent 121,120 125,986 -4,866 -4% Irish Times 84,201 92,565 -8,364 -9% Examiner 37,897 40,245 -2,348 -6% Daily Mirror 54,550 57,445 -2,895 -5% Irish…

evening herald morning

ABC Jan June 2013 Evening Newspapers

I stuck to my guns on this one and shepherded the Evening Herald into the ‘Evening Market’. I appreciate that it now appears early morning but I’d hate to break with tradition. As normal there’s little to say about the evening figures. The Echo is down 2,000 copies or 12%, close to the drop of its morning stalemate. The Herald is down 4% or 2,600 copies which may raise an eyebrow or two. Given all the fanfare of its move to a hybrid morning/evening publication, one has to ask if it was worth it. Graphically one could say perhaps initially, but it looks as if it’s loosing traction.     Publication JJ 2013 JJ 2012 Diff ‘000 Diff % Evening Herald   58,545 61,179 -2,634 -4% Echo 15,397 17,556 -2,159 -12% Total  73,942 78,735 -4,793 -6%  


UK Digital Editions ABC’s

The ABC just released the Consumer Magazine Report, which details the circulation figures of some 250 magazine titles available in the UK and Ireland. Unfortunately there is no breakdown of the RoI so there’s not a huge deal if interest in the figures here in the main. Nonetheless there are some interesting points that are worth highlighting. The biggest distributed magazine in the survey was Tesco magazine with 1.9m copies distributed every month. This is followed by magazines from rivals Asda and Morrisons and all three magazines distributed free throughout their stores. The biggest paid for magazine was TV Choice at 1.2m copies, What’s on TV with 1.08m copies and Take a Break at 713k. Magazine  Circulation TV Choice 1,282,276 What’s on TV 1,081,176 Take a Break 713,778 Radio Times 577,338 Slimming World 408,348 New! 382,794 Closer 341,084 Chat 316,086 Glamour 315,461 OK! Magazine 293,891 In this report there were 85 titles who were audited for a digital edition of their publication. From the ABC:  “A digital edition is an edition of the print publication published electronically as a unit which once published is, as a principle, inert (i.e. does not change)”   The figures are very low in comparison…

July 13 tabs

ABC Newspaper Circulation July 2013

July ABC shows some very small gains in the tabloid sector. The tabloid market is up 500 copies on the month but 18,000 down on the year. The leaderboard changed, yet again, with The Sun now in the premier position.  The Daily Mail looks, on the surface, as if it dropped inexplicably, but its simply smoke and mirrors. Their bulks this month were just over 2,000 as opposed to 7,000 the previous month which accounts for the drop. On the back of the accounting sleight of hand the morning market is down 4,000 on the month and 22,000 on the year.   It was also particularly stable in the Sundays with no gain or fall over 1,000 and therefore there is little to report! The market is down 4,000 on the month and 66,000 on the year.   The reader will be delighted to know that in two weeks time you will be able to know what the Irish Times and Indo sold in January when the Island of Ireland report is finally published.  Title Jul-13 Jul-12 Jun-13 Y/Y M/M Daily Mirror  53,455 56,397 53,364 -2,942 91 Daily Record 551 664 480 -113 71 Irish Daily Star 64,172 72,135 64,485…


Irish Sun spots ‘cultural differences’

After many decades and perhaps a modicum of soul searching, The (Irish) Sun has decided to abandon Page 3 in this jurisdiction. The reason forwarded is that the editorial staff have just realised that there are “cultural differences” between the papers spiritual home and here. The decision was most likely taken to test the waters. The Sun in the UK and other periodicals have come under sustained pressure of late to cloth the page three lady or even retire her. The pressure is also being heaped on retailers carrying what some deem to be offensive material. Just this week Tesco’s have insisted that “lads mags” are now bagged so that no flesh is visible, that they are on the high shelf and purchasers have to be 18 and over. Or perhaps they are letting the circulation figures influence the decision. The Sun carries Page 3 Monday to Friday only. The page isn’t carried on Saturday nor is it in the Sun Sunday edition. The M-F edition of the Sun sells 58,800 in the Republic and 89,100 on a Saturday. It strikes me that the joined up thinking in the Sun was that the circulation difference is down to the lack…