The defection of Pat Kenny to Newstalk was a broadside, to say the least. The full impact of the move will only be felt perhaps in six months when the JNLR begins to pick up the possible defectors. I will leave the would-be programme directors to speculate as to who will fill the void in the morning and how the new format will look. But, let’s ponder the numerics of the move on a few different levels. Firstly the current state of play shows that Pat outstrips its rivals in the morning slot. I’ve added the times of each show so that you can see that they are not all equal in either start time or duration. As they have different durations, their reach may be distorted so to that end the average audience is shown each case. It’s the programmes average listeners per quarter hour in each programme – it levels the pitch a bit. Station Slot Reach ‘000 RTE 10.00-12.00 328 Today 09.00-12.00 235 2FM 09.00-11.00 159 Newstalk 10.00-12.00 55 Lyric 10.00-14.00 38 If RTE1 are currently on 24% reach and Pat’s 328,000 listeners contribute to that, his absence is bound to drag down that overall reach….