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ABC Newspaper Circulations May 2013

One would wonder if the Herald’s shift to the morning is having an effect of the numbers of the tabloids, more specifically the Daily Star. It dropped 1,200 this month and both the Mirror and Sun dropped 1,000. The Daily Mail gained close to 1,000 and the market was down 2,400 on the month and over 20,000 on the year. The Sunday Daily Star still shows the others how many papers you can sell without any marketing/advertising or any Irish News. Any thoughts of the Sun on Sunday bottoming out were dashed – it dropped a further 1,500. The People fell into the 15’s with the same marketing strategy as the Sunday Star. The Sunday Times is the big faller this month, dropping a fairly substantial 4,000 which has to be worrying.  Given they were selling 102,000 at the start of the year something is amiss.   Title May-13 May-12 Apr-13 Y/Y M/M Daily Mirror  52,631 56,838 53,694 -4,207 -1,063 Daily Record 476 597 499 -121 -23 Irish Daily Star 65,568 72,022 66,804 -6,454 -1,236 The Sun 64,143 72,610 65,203 -8,467 -1,060 182,818 202,067 186,200 -19,249 -3,382 Daily Express 2,870 2,917 2,858 -47 12 Irish Daily Mail 51,739 51,718 50,911 21…