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ABC Newspaper Circulations April 2013

One paper managed to report a year on year gain – the “I” and that was eight copies other than that everyone else was in the red. Elsewhere there were some serious fallers. In the morning market The Daily Mirror lost 1,800 copies month on month. It can’t be put down to a post Cheltenham as the paper didn’t gain that much from Cheltenham in the first place and the April figure is below that of its sale even for February. Its stable mate, The Sunday Mirror, also lost over 1,000 copies. They are not alone in the tabloid market with The Sun and Daily Star both loosing 1,700 month on month and close to 9,000 each year on year. In the Sunday market the Mail on Sunday dropped 1,300 and the Sunday Times lost a serious 3,000 over the previous month and dropped out of the 100’s.Outside that it’s fairly pedestrian: total market down 74,000 on the year and 13,000 on the month. Title Apr-13 Apr-12 Mar-12 Y/Y M/M Daily Mirror  53,694 57,610 55,553 -3,916 -1,859 Daily Record 499 613 470 -114 29 Irish Daily Star 66,804 75,728 68,518 -8,924 -1,714 The Sun 65,203 73,750 66,944 -8,547 -1,741 186,200…

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American Newspaper Circulations 2013

Today we’re looking at American Newspapers Circulation which were released in the last few days. It’s not a USA centric thing, it’s more that the print sectors march towards digital there is evolving faster (in my opinion) than many of the countries in the world. The Alliance for Audited Media (akin to the ABC here/UK) monitor a total of 593 newspapers across the States and they allow publishers to amalgamate both their paid copy sales and their digital unique or subscriptions so you can see the brand footprint of a title (neatly avoiding the word “newspaper”!).