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Rise in Tablet Usage in Ireland

News research from Eircom under the eircom Household Sentiment Survey(eHSS) shows an absolute trend in terms of smartphones and tablets. They estimate that the penetration of Smartphones is currently at 50% of the population, which is slightly at odds with the figures released by ComReg in March. They estimate that there are roughly about 2.3m smartphones connected in ireland, whereas the eHSS have this figure at 1.6 million. The differences could be the base of the population in the eHSS survey (+15?) and that the Com Reg figure is included in part with some tablets with 3G capability.  But the real story I the survey I think is that meteoric rise in tablet penetration. They estimate that, by the end of this year, there will be 1.2m people in the Republic with access to a tablet. That’s a phenomenal number given that the iPad (the pre-cursor to all tablets) was only launched Q3 2010. The survey also points out that the average household has now four separate devices to access the internet. It makes life a little difficult for publishers having to ensure that their product appears attractively on each device. The graphic below was shown recently at a Press…

Radio

JNLR 2013_1 Local Stations

Local stations remained fairly static year on year with the biggest gain coming from Ocean FM gaining 4% or 3,000 listeners. Galway Bay also gained adding 3,000 listeners to 84,000. Out of the sixteen franchises there were four gains, two static and ten fallers. So the overall momentum for the local stations would seem to be downward. The Shannonside/Northern Sound was the biggest faller at a decline of 6% or 11,000 to 82,000. Highland still retains the biggest reach in its franchise at 67% followed by Mayo’s Mid West at 60% 

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Radio

JNLR 2013_1 Dublin Stations

Turning to the capital and it shows that 85% of its inhabitants or 863,000 people tune in to radio each day. The biggest draw is RTE1 reaching 277,000 or 27% followed by FM104 with 220,000 which makes the gap 57,000 listeners ever day.  It was a fairly static affair over the past twelve months with most staying loyal to their stations. The biggest faller over the year was 98FM which dropped 12,000 listeners or 11% of it listenership. Spin lost 3% and Q102 dropped 8,000 or 8%.   The Sunshine percentage drop looks fairly bad, but it’s coming from a very low base in the first place. Station 13_1 13_12 12_1 12_12 +/- % +/-   RTE Radio 1 277 27% 274 27% 0% 3 1% FM 104 220 22% 222 22% 0% -2 -1% Spin 1038 142 14% 146 14% 0% -4 -3% Newstalk 120 12% 120 12% 0% 0 0% Q102 98 10% 106 11% -1% -8 -8% 98FM 97 10% 109 10% 0% -12 -11% Today FM 77 8% 77 8% 0% 0 0% RTE 2FM 65 6% 62 6% 0% 3 5% Radio Nova 100FM 47 5% 44 4% 1% 3 7% RTE Lyric FM 45…

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RTE1 Listnership 2013_1

  There were some very small changes to the numbers in RTE1. The mornings fell back a little, but News at One and Liveline gained over the year.       Time Programme Station 2013_1 2012_1 ‘+/- 07.00-09.00 Morning Ireland RTE1 443 449 -6 09.00-10.00 John Murray RTE1 327 334 -7 10.00-12.00 Today With Pat Kenny RTE1 325 333 -8 12.00-13.00 Ronan Collins RTE1 214 223 -9 13.00-13.45 News at One RTE1 369 350 19 13.45-15.00 Liveline RTE1 424 417 7 15.00-16.30 Mooney RTE1 224 226 -2 16.30-19.00 Drivetime RTE1 260 245 15 19.00-20.00 Arena RTE1 29 31 -2  

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2FM Listnership 2013_1

  Not a great story from 2FM. All of their shows were down bar the breakfast slot with Hector. Tubirty is back 8% and Rick O’Shea was down 11%    Time Programme Station 2013_1 2012_1 ‘+/- 07.00-09.00 Breakfast With Hector 2FM 128 122 6 09.00-11.00 Tubridy 2FM 159 172 -13 11.00-13.00 Colm Hayes 2FM 136 141 -5 13.00-14.00 Larry Gogan’s Golden Hour 2FM 84 87 -3 14.00-16.30 Rick in the Afternoon 2FM 107 120 -13 16.30-19.00 More Music Drive With Will Leahy 2FM 107 116 -9 19.00-20.00 Game On with Damien O’Meara  2FM 20 25 -5  

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Lyric_FM Listnership 2013_1

  Looking at the programme blocks you wouldn’t think that the station was down 12%, but we’re talking about small numbers so they can be quiet volatile. Classical Drivetime looks like it made huge gains but the slot is simply expanded in comparison to last year.   Time Programme Station 2012_4 2011_4 +/- 07.00-10.00 Marty in the Morning  LYRIC 29 25 4 10.00-14.00 Niall Carroll’s Classical Daytime LYRIC 38 26 12 14.00-16.00 The John Kelly Ensemble LYRIC 29 35 -6 16.00-19.00 Liz Nolan’s Classic Drive LYRIC 45 57 -12 19.00-20.00 Jazz Alley  LYRIC 14 12 2  

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Today_FM Listnership 2013_1

  Today FM was down 4% nationally. All of the daytime slots were down with Tony Fenton and Matt Cooper being the biggest fallers. Ray D’Arcy is still the biggest draw with 243,000 listeners.  Time Programme Station 2013_1 2012_1 ‘+/- 07.00-09.00 The Ian Dempsey Breakfast Show TODAY 175 183 -8 09.00-12.00 The Ray D’Arcy Show TODAY 243 249 -6 12.00-14.30 The Ray Foley Show TODAY 144 151 -7 14.30-16.30 Tony Fenton TODAY 112 122 -10 16.30-19.00 The Last Word with Matt Cooper TODAY 156 166 -10 19.00-22.00 In The Evening TODAY 26 29 -3  

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Newstalk Listnership 2013_1

  Breakfast was the biggest faller down 17,000 or 12%. Tom Dunne grew his audience in the face of stiff competition. George Hook made more gains to 132,000 and off the ball, who suggested in March they borrow an hour off Mr Hook, dropped 10% to 43,000.   Time Programme Station 2013_1 2012_1 ‘+/- 07.00-10.00 Breakfast  NEWSTALK 121 138 -17 10.00-12.00 Tom Dunne NEWSTALK 55 52 3 12.00-13.30 Lunchtime NEWSTALK 62 66 -4 13.30-16.30 Moncrieff NEWSTALK 104 98 6 16.30-19.00 The Right Hook NEWSTALK 132 130 2 19.00-22.00 Off the Ball NEWSTALK 43 48 -5  

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Radio

JNLR 2013_1 National Listnership Programmes

Now we can take a look at the individual stations by programme and through a comparison of their quarter hours segments to see how they stack up against each other. The programme blocks are as they are currently. So in a few cases, there would have been a change in scheduling over the year, so the programme listed is being compared to a different programme or DJ. Also in a few places there may have been a shift in the time allocated to a programme block. Where these occur (and I can bring them to mind!) I’ll point it out. You can cycle through the national stations by clicking through the buttons below so long as you have an up-to-date browser.   [module-218]

Radio

JNLR 2013_1 Top 30 Programmes

The top listened to programmes show some big moves from the same period as last year last. This time round Breakfast with Hector nudged into #29 slot and Newstalk’s Breakfast have to give way to it. Morning Ireland is still the most listened programme on the airwaves reaching 433,000 people every day. Joe Duffy is now breathing down their necks only 19,000 behind at 424,000 and News at One draws 369,000 every day. But the big changes were in the RTE1 weekend slots. Marion Finucane’s Sunday show lost 73,000 listeners over the year and moved that programme from #4 to #9. That’s a hefty 20% over twelve months. Similarly her Saturday show dropped 27,000 (-7%) to 358,000. Actually all of the big fallers were the Saturday and Sunday morning shows on RTE1. Miriam Meets dropped 38,000 (-13%) to 249,000 and Sunday Miscellany is down 11% to 228,000.   Having said that, RTE dominates the table having twenty programmes in the thirty.           Time Programme Station 2013_1 2012_1 ‘+/- % +/- 07.00-09.00 Morning Ireland RTE1 443 449 -6 -1% 13.45-15.00 Liveline RTE1 424 417 7 2% 13.00-13.45 News at One RTE1 369 350 19 5% 11.00-13.00 Marian Finucane RTE1 w/e Sat 358 385…

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Radio

JNLR 2013_1 National Stations

Looking that the national picture and how the individual stations have done, it shows that all of the stations in the survey have lost listeners in comparison to last year. The Donnybrook stable, which has the most to lose in the first place, have had the sharpest declines. RTE1 falling 34,000, 2FM dropped 30,000 listeners or 7% and Lyric, which was the worst performing station on the national stage, dropped 16,000 or 12%. As an individual station, RTE1 still retains the top slot reaching 24% or 863,000 people every day, but you have to take notice that 44% or 1.5m people prefer to listen to their ‘home local’ stations during the day. I suppose it a bit like the Google mantra – it all about local. Station 13_1 12_1 +/- +/- Any Radio 84% 3023 85% 3059 -1% -36 -1% Any National 45% 1631 47% 1683 -2% -52 -3% Any RTE Radio 34% 1221 35% 1268 -1% -47 -4% Any RTE1/2FM/Lyric 34% 1204 35% 1250 -1% -46 -4% RTE Radio 1 24% 863 25% 897 -1% -34 -4% RTE 2FM 11% 379 11% 409 0% -30 -7% RTE Lyric FM 3% 116 4% 132 -1% -16 -12% Today FM 13%…

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Radio

JNLR 2013_1 Radio Listnership

The latest JNLR survey, the twelve months to March 2013, show that radio listenership has slipped very slightly. It fell back by 36,000 listeners compared to the same twelve months to March in 2012. It’s a marginal decrease of 1% but still leaves radio’s reach at a healthy 84% of the population, the same percentage point as last year.

Radio

JNLR 2013_2 Station Programmes

Here’s a look at the individual stations but focussing on their main weekday programmes. There are a few items to note in this exercise before we come to any firm conclusions. I’m at pains to point out the differences in analysis here and elsewhere. I look at the twelve months to March 2013 and they are compared to the twelve months to March 2012 – a year on year comparison. In many quarters, actually nearly all others, the comparison would be made between the twelve months to March 2013 and the twelve months to December 2012. This would be a book on book comparison. So, while all the figures to this survey are correct and will be the same in other places, the differences in gains/losses can be significantly different –you can make an argument for both analysis as both are numerically correct. Finally I’ve highlighted as best as I can where there have been schedule changes, which can throw a comparison year on year. Click through the tabs to see each station: [module-203]