new test

The National picture for radio is still very healthy with 2,995,000 or 83% tuning in on an average day. But as the graphic shows the picture has been one of slight erosion over that past few surveys given that in 2009 radio’s reach was 87%. The proliferation of technology isn’t exactly helping radio listenership as with technology comes other distractions like Facebook and Twitter etc which might well be eating into what was once radio time. Radio listenership is much dominated by the early part of the day with the morning schedule between eight and ten taking the loins share […]

Combined UK Newspaper Readership

Very interesting figures were released today for UK newspapers, but still have to have some information in them that might be useful to see the direction of the whole industry – from a numeric standpoint as opposed to an emotive one. Their National Readership Survey figures were released today but there surveys are streets ahead of the Irish model as it combines (and has for some time) the readership of a print product and its online product. The print product is surveyed through the historic face-to-face questionnaire method and the online portion is sampled by ComScore. In the latter, demographic […]