Paywall Announcements

The announcements are coming fast and furious in the print media, or soon to be digital media! Over the past 24 hours The Telegraph announced that it was moving behind a paywall in April and The Sun also chipped in that it too was leaping over as well, but in August, to coincide with the beginning of the Premier League.    To be technically correct the Telegraph will sit behind a metered paywall, where it will allow the viewer 20 articles per month free. Unfettered access to their website and app will be £1.99 per week and, for the year, […]

new test

The National picture for radio is still very healthy with 2,995,000 or 83% tuning in on an average day. But as the graphic shows the picture has been one of slight erosion over that past few surveys given that in 2009 radio’s reach was 87%. The proliferation of technology isn’t exactly helping radio listenership as with technology comes other distractions like Facebook and Twitter etc which might well be eating into what was once radio time. Radio listenership is much dominated by the early part of the day with the morning schedule between eight and ten taking the loins share […]

Combined UK Newspaper Readership

Very interesting figures were released today for UK newspapers, but still have to have some information in them that might be useful to see the direction of the whole industry – from a numeric standpoint as opposed to an emotive one. Their National Readership Survey figures were released today but there surveys are streets ahead of the Irish model as it combines (and has for some time) the readership of a print product and its online product. The print product is surveyed through the historic face-to-face questionnaire method and the online portion is sampled by ComScore. In the latter, demographic […]

February 2013 ABC’s

This month see a dose of reality in the figures, if not a slightly inflated dose. For the past few months there has been an absence of a comparison for the Sun on Sunday – which had the effect of distorting the market by somewhat overinflating it. However it was February 2012 that the Sun on Sunday first revealed itself with a none too flattering debut of 109,000. It means that February ’13 is the first month where we can compare the Sun to a figure for the previous year.   It reveals that the paper has lost over 50,000 […]

Off the Ball Resignations

The Off the Ball saga that played out last night both on radio and across certain sections of Twitter was very amusing and particular users of the social media service were very vocal is their condemnation of the stance that Newstalk had taken. If you remove the emotion and replace it with the economics behind the programme, maybe it’s not such a ‘deplorable’ act.  The five man team of OtB resigned en masse on Monday and sought to work out eight weeks notice. The station took another view on this, accepted their resignations but decided that they would not have […]

Evening Herald rebranding

The rebranding and shifting of times of the Evening Herald, soon to be ‘The Herald’, is an interesting move by IN&M. But moving a paper into an extremely crowded morning market may not seem as risky as it might at first glance. The Evening Herald’s readership profile is firmly rooted in Grater Dublin with close to 90% of their readership in that area. Moving the title to a morning slot means that it will now compete with some of its stable mates, some more than others. It will compete somewhat with the Irish independent although I can’t see too much […]