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Paywall Announcements

The announcements are coming fast and furious in the print media, or soon to be digital media! Over the past 24 hours The Telegraph announced that it was moving behind a paywall in April and The Sun also chipped in that it too was leaping over as well, but in August, to coincide with the beginning of the Premier League.    To be technically correct the Telegraph will sit behind a metered paywall, where it will allow the viewer 20 articles per month free. Unfettered access to their website and app will be £1.99 per week and, for the year, £20. Then there is a separate subscription, which is £9.99 per month or £99 a year, for access to their publications via a tablet coupled with “loyalty club membership”.  So they are making a clear and a premium price distinction between PC/App based viewing and viewing their publications via a tablet. The print price of the Daily Telegraph is £1.20 M-F, £2.00 Sat and the Sunday Telegraph is £2.00. Even the higher digital price of £99 p.a. is good value in comparison to the print edition, which would be £520 if you were to buy the Daily every day and…

nat shares 2013 3
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new test

The National picture for radio is still very healthy with 2,995,000 or 83% tuning in on an average day. But as the graphic shows the picture has been one of slight erosion over that past few surveys given that in 2009 radio’s reach was 87%. The proliferation of technology isn’t exactly helping radio listenership as with technology comes other distractions like Facebook and Twitter etc which might well be eating into what was once radio time. Radio listenership is much dominated by the early part of the day with the morning schedule between eight and ten taking the loins share of the listeners. The slowly drift away with a small spike at lunchtime and again during the evening commute. The last three surveys are plotted here and as you can see its fairly static.  In terms of individual performance some stations have fared better that others but all the stations took a fall in this survey. Any radio listening is down 57,000 on the same period last year (2012 Q3). Station 13_3 c1 12_3 c2 +/- +/-3 c3 Any Radio 83% 2995 85% 3052 -2% -57 -2% Any Region/Local/M-City 57% 2061 58% 2098 -1% -37 -2% Any National 45% 1624…

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Combined UK Newspaper Readership

Very interesting figures were released today for UK newspapers, but still have to have some information in them that might be useful to see the direction of the whole industry – from a numeric standpoint as opposed to an emotive one. Their National Readership Survey figures were released today but there surveys are streets ahead of the Irish model as it combines (and has for some time) the readership of a print product and its online product. The print product is surveyed through the historic face-to-face questionnaire method and the online portion is sampled by ComScore. In the latter, demographic data is matched on online users to make it dovetail into the face-to-face data. Combining the two sets of data you get the “brand footprint” of a particular publication (although it currently cannot track mobile or tablet data – which I would feel would be critical data for online versions of newspapers and magazines). So, what’s the deal.. well, it shows that, depending on the publication, the overall footprint can dramatically increase depending on the effort they have put in online and naturally, the draw a publication has online. A ‘title’, and this is where we get into semantics, can…

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February 2013 ABC’s

This month see a dose of reality in the figures, if not a slightly inflated dose. For the past few months there has been an absence of a comparison for the Sun on Sunday – which had the effect of distorting the market by somewhat overinflating it. However it was February 2012 that the Sun on Sunday first revealed itself with a none too flattering debut of 109,000. It means that February ’13 is the first month where we can compare the Sun to a figure for the previous year.   It reveals that the paper has lost over 50,000 sales year on year. Granted the comparison is to the first edition figure which will normally have a large subscription.    Again this month the tabloids in the morning take some punishment dropping 4,000 collectively over the month and 18,000 over the year. The Sun lost nearly 2,000 and is easing itself closer to dropping below the 60 mark (and I suggest the Daily Star might follow it shortly after). The Sunday Market was up marginally, the Mail on Sunday adding 1,600 and the Sunday Mirror down nearly 2,000, which was a larger than normal drop for that title.   …

off the ball
Radio

Off the Ball Resignations

The Off the Ball saga that played out last night both on radio and across certain sections of Twitter was very amusing and particular users of the social media service were very vocal is their condemnation of the stance that Newstalk had taken. If you remove the emotion and replace it with the economics behind the programme, maybe it’s not such a ‘deplorable’ act.  The five man team of OtB resigned en masse on Monday and sought to work out eight weeks notice. The station took another view on this, accepted their resignations but decided that they would not have to work out their notice and would leave immediately. The OtB team had seemingly been in talks with the stations management to see if they could move the programme kick off back from seven o’clock to six o’clock. Now, I’m firmly of the opinion that the station was correct to refuse that request and that the person who devised that plan suffered from a dose of commercial naivety. Resignations  OtB currently pulls in an average of 39,000 (Q4) listeners, down from 50,000 (-22%) in the same quarter in 2011. Their fantastic plan was to take an hour off George Hook…

Morning Market Indexed
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Evening Herald rebranding

The rebranding and shifting of times of the Evening Herald, soon to be ‘The Herald’, is an interesting move by IN&M. But moving a paper into an extremely crowded morning market may not seem as risky as it might at first glance. The Evening Herald’s readership profile is firmly rooted in Grater Dublin with close to 90% of their readership in that area. Moving the title to a morning slot means that it will now compete with some of its stable mates, some more than others. It will compete somewhat with the Irish independent although I can’t see too much of that readership being eroded by the introduction of the Herald to the morning market. The Irish Daily Star will certainly feel the pinch with the introduction of the Herald, as will the Sun and Mirror. The Herald will join the latter two papers selling at €1 with the Daily Star sticking to a ‘premium’ cover of €1.40. I find it difficult to see The Herald maintaining the 58,000 sales it currently enjoys in the evening market now. First off there will be a body of people who might buy a morning paper at the moment and the Herald in…