Before we get into each specific market it’s worth looking at the big picture. The market as a whole is down 6% with the morning and evenings falling by 7% in the year. The market has lost 100,000 copy sales in a short twelve month period and you can see from the graphics below that there seems to be no respite in this decline. Although the rate of decline has slowed it’s still a breakneck -6.3% per annum. These are alarming figures and this position hasn’t been reached overnight – it’s been happening since the middle of the last decade. […]
The Sunday market, at 865,000, is down 6% on the same six months as last year, a drop of 55,000 copies in twelve months. The Sunday Market headline has to be dominated by the 14% decline in circulation of The Sunday World dropping 34,000 to 217,000. While there are, on the surface, grater declines for all the tabloids in the market, that can be easily explained away by the closing of the NoW and the opening of The Sun (Sunday). Granted they are real declines in the order of 40% for those papers but it’s like an explainable ‘act of […]
In the six months to December 2012, the morning market fell by 7% or 39,000 copies per day compared to the same six months in 2111. The biggest faller in percentage terms was the Daily Star dropping 13% or just over 10,000 copies. This is followed by The Sun, down 8% and the Irish Times back 8%. There doesn’t seem to have been any sleight of hand magic in the respective circulation departments as the bulks stayed relatively stable year on year – the Independent maintaining 12% bulks and the Irish Times 8%. Bulks are a very legitimate and, at […]
The decline in the number of Regional Papers being part of the ABC process is falling at a pace. Two years ago there were nearly 45 papers (paid for) certified by the ABC, now only 24 decide to confess annually or bi-annually. The only papers to record an increase are the Echo in Dublin and the Donegal News Monday edition. Monday edition.. most likely still living off the special edition the Monday after the All Ireland Final in September. I don’t joke, sales up 25% in September for the Monday edition of the News! Elsewhere in the parishes things are […]
Just to cover the whole market, you’d have to look at the Evening market. Although you can hardly call one local paper in Dublin and another in Cork a ‘market’. Anyway… Publication JD 2012 JD 2011 Diff ‘000 Diff % Evening Herald 58,826 62,414 -3,588 -6% Echo 16,560 18,632 -2,072 -11% Total 75,386 81,046 -5,660 -7% I like looking at this from 1990 as it shows the true collapse of the evening newspaper in Ireland. From close to a quarter a million sales every evening to just over 75,000 two decades later.
If you wanted to actually see the definition of ‘being at odds with’ then you only have to look at the latest results from the JNRS and see how alien it is to monthly circulation data. Circulation numbers are easy to see in theses many and varied digital outpourings and they paint a fairly consistent monthly picture – a medium (printing on paper) in decline. If the circulation figures paints the reality of daily life where John/Jane Doe pay over their hard earned currency for a newspaper then we know that there are less and less of them – […]
The October RTE web stats dropped in today showing that the broadcaster had a 6% rise in daily traffic over the year although its daily page impressions were down close to two percent- more volume, slightly less engagement. But, on average each person looks at about eight pages per visit. Curiously, their streams were down substantially, with the average daily AV plays dropping 34% in the year. You can do all the theorising you like as to that statistic and not knowing enough behind the core stats, I’m not going to attempt even an educated guess. The really interesting […]