Tabloids 09 12

November 2012 ABC Newspaper Circulation

You really wouldn’t have to be working on algorithms to predict what was going to happen this month. November normally brings with it a slight dip in newspaper purchases, but this year’s seems to have been fairly dramatic for some publications. The Tabloids dropped over 4,000 copies collectively with the Mirror (-1,800) and the Daily Star (-1,433) sharing most of that drop. The latter has now, for the first time in its fairly illustrious history, dropped sub 70,000. Over the years many of the Star journeys brought them into unchartered waters, and to great success in many cases, this circulation figure however is into territories better left unexplored. The Tabloids sector here is sinking fast, faster than the market as a whole. Some of them are formulating a Plan B (like the Mirror iPad strategy) and for others it looks as if there is no plan at all. The mornings lost 4,000 month on month alone and 15,000 year on year and the Sunday’s ditched 6,000 copies month on month.       Only one newspaper managed to gain in circulation – and that was 18 copies from The Times, hardly reason for celebration.   The Sunday Sun looks as if it’s…


European Internet Statistics July 2012

Latest data from Comscore shows the state of the Internet in the European region.  It shows that in the European region nearly 400m people went online in June 2012 and spent, on average, just shy of 26 hours online during the month. In our own case, Ireland had 2.8m people online in June 2012 who spend on average just over 20 hours online.  Really to look at the figures in a more balances way would be to see the percentage penetration of each country (which I might return to). In terms of ‘engagement’, surfers in the UK spend nearly eighteen hours a month more online than the Irish. In fact the UK spends more time on line than any other European country (by contrast, the Austrians spend little or no time online – only 13 hours per month!). Given that Hitwise suggest that the most popular search term in the UK is ‘Facebook’ you can guess where they spend that time on line. While the Irish have, over the year, spent slightly less time on line on average the number of visitors online has increased by a fairly substantial 16% the 3rd highest increase after Italy and Russia. Why there…


Daily Mirror Free App

The Daily Mirror stole a march on the rest of the UK national titles yesterday by announcing it was allowing access to its publication (M-F) free via an iPad App. The Saturday and Sunday editions are only available in a Print version and they feel that they are good enough value to have it in print only. They also have an international version which is available for £4.99 a month – a slightly different version of the free version.   They say that the iPad version will be an ‘exact digital reproduction’ of the newspaper with additional features such as video reports, extra articles and interactive advertisements. There will be ten regional versions of the paper – honing in on stories relative to where people live. Given that they have a large enough presence in the Republic, I was curious to see if one of the regions covered the “Three Green Fields”. A very prompt email reply came from my enquiry to Trinity Mirror with “We’re in the process of making an edition for the R of I and we’re hoping to launch it in the New Year” – so that will be a “no” (at the moment) then. It’s…